Seiko Films

From the Audiovisual Identity Database, the motion graphics museum


Seiko Films is a Philippine film company owned and run by Robbie Tan, known for its bold films of the late 90's. It started in 1984, with the movie Goodah!, and later became one of the most known Philippine film productions companies from the late 1980's, along with Regal Films and VIVA Films. In the early 1990's, the company moved to adult film production, which caused suspension in 2007 by the Movie and Television Review and Classification Board (MTRCB) due to increasing prominence of the production of adult film. Seiko Films is closed down due to intense competition with major film studios.

Note: This brand has nothing to do with other brands starting with "Seiko" (e.g. Seiko Holdings, Seiko Epson).

1st Logo (November 29, 1984)

Visuals: On a pink background, there is a dark orange picture frame in a form that resembles the MGM logo with a pig inside it, and below it, there is the text "SEIKO FILMS INTERNATIONAL" (with "SEIKO" being in purple). The pig snorts twice and smiles as the text fades out.

Technique: Cel animation.

Audio: The pig "roarly" snorting twice.

Availability: It was used as a custom logo for the comedy film Kapag baboy ang inutang.

2nd Logo (1986-2007)

Visuals: On a black background, a white grid zooms out, while rotating a bit to the right. Meanwhile, a picture of a film production team zooms out and stops behind the grid. Another picture (also related to film production) slides in and stops behind the grid, obscuring the first picture. Another related picture slides in and obscures the 2nd picture. Then ANOTHER picture of a director pointing to the white words "SEIKO FILMS" (which has a blue glow) slides on the entire screen, obscuring the grid & picture that's behind it. This picture goes away and we see the same grid, but with a different picture behind. The outlined word "SEIKO" and "SEIKO FILMS INC." (the company's name being smaller than the single word) appears and goes to the center. Few seconds later, "SEIKO" starts to glow, making the grid & picture fade out and the word fill into a blue/black gradient color. The word shines.


  • A short version also exists.
  • There's also a version which features a more blue-ish background.
  • For the television division starting in 1988, it's same as movie logo, but with a "SEIKO TELEVISION" text.

Technique: Camera-controlled animation with backlit effects.

Audio: An ascending orchestral note, followed by a few synth notes, then a majestic fanfare. A chime is heard when the word glows. For the short version, a shorter version of the fanfare is heard, along with a different chime.

Audio Variant: For television version, it uses two note horn tune similar to WQED Pittsburgh jingle.

Availability: So far seen on several Filipino films, especially adult ones. Examples include Patikim Ng Pinya, Machete 2, Nang Gabing Mamulat Si Eba, and Sariwa. The television version appears on pre-1993 Regal Films library on GMA Pinoy TV.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.