Regal Entertainment, Inc.

From the Audiovisual Identity Database, the motion graphics museum


Background

Regal Entertainment, Inc. is a Filipino film company founded by Lily Monteverde in 1962 in Quezon City, Philippines, having produced films of all genres. The film company is currently based in 38 Valencia St., New Manila, Quezon City, Metro Manila, Philippines. It has no relation to the American cinema chain named Regal Entertainment.



1st Logo (February 9, 1976-May 1, 1985)

Visuals: On a blue background, the screen fades in on a king's throne (adorned with a red carpet and some steps leading up to it) with a white curtain hanging behind it. The camera zooms out a little as an anthropomorphic lion, wearing a small yellow crown and a robe, appears from the right, slowly walking toward the throne. Upon reaching it, he turns to face the camera, revealing that he is holding a wand in his right paw (although it looks more like a baton or a drumstick). The lion raises his arms and proceeds to swoop the wand above his head from left to right, leaving behind a line of sparkly magic dust which quickly dies down and morphs into the golden words "REGAL FILMS, INC." Pleased with his work, the lion, with the wand still in his right paw, sits down on his throne, just like a king. Not too long after, the white word "PRESENTS" appears in a smaller font under the company name.

Variant: An in-credit variant exists where the lion is designed more realistically, but still carrying his wand. Below him is a circle that features the map of the Philippines with an abstract symbol on it.

Technique: Traditional animation.

Audio: A few pizzicato notes as the camera zooms out, and then a few more as the lion walks up to the throne. There is a pause as the lion turns to face the camera, immediately followed by a brief swelling of strings that, as the lion waves its wand, crescendos into a bright, regal-sounding fanfare (the melody of which sounding bizarrely similar to that of "London Bridge is Falling Down") that ends on a long note.

Availability: Appeared on Regal Films releases from the 1970s to the mid-1980s, examples include Dear Mama (1984) and Ang Leon, Ang Tigre at Ang Alamid (1979).

2nd Logo (June 18, 1985-January 1, 1993)


Visuals: Red clouds move atop the background of some mountains and a city (presumably Quezon City), and thunderbolts appear. The words "REGAL FILMS" (in the Windsor font, colored white and having a 3D effect) are revealed when the clouds move away. A moon fades in, and clouds (represented as black silhouettes) move behind it. A red fat capital "R" bearing a striking resemblance to the Renaissance Hotels logo with a yellow crown on top of it, fades in. The entire background fades out except for the "R", which then rapidly zooms towards the camera (a la the Viacom "V of Doom"), filling the entire screen with red.

Variants:

  • A warped version exists.
  • Sometimes, the logo is seen more dark and scratchy.
  • A version with more whiter clouds also exists.
  • In 1991, the sky was blue instead of red. On some films with this variant, the R was also darker.
  • On Pinulot Ka Lang Sa Lupa (1987) and 1 + 1 = 12 + 1 (1987), the logo is extended.
  • On current and YouTube prints of Inday, Inday sa Balitaw, the logo has a cyan-greenish tint, with the "R" being in orange.
  • Some films may lack this logo, and they use the in-credit variant saying "Regal Films Inc. Presents".

Technique: Practical effects with cel animation for the lightning and the "R".

Audio:

  • From 1985 to 1987, this logo used a dramatic synth fanfare, along with a thunderclap sound effect.
  • Starting in 1987 with (possibly) Shoot That Ball, a horror-themed synth piece (with a few odd sounds thrown in) was used.

Audio Variants:

  • The starting point of the music in the 1987 variant can vary.
  • On Abandonada (1989), the opening theme was used.
  • On Sgt. Clarin: Bala Para sa Ulo Mo (1990), you can hear synth zaps and whooshes.
  • On Tiyanak (1988), you can hear thunder at the end, which turns out to segue into the opening theme.
  • On Isang Araw Walang Diyos (1989), it starts with a loud thunder noise, then followed by a dramatic choir which segues into the opening theme of the movie.
  • On Kid, Huwag Kang Susuko (1987), you can hear a loud gong sound when the "R" zooms in was heard.
  • The thunderclap sound varies from film to film.

Availability: Can be seen on Filipino films released by the company from this time period like Scorpio Nights (1985), Tiyanak (1988), and Secrets of Pura (1991).

Legacy: The logo is notorious for having the "R" zoom in a la Viacom's "V of Doom", its synth themes, the thunder and its overall atmosphere. This is especially apparent, as this appeared on non-horror films. As such, is commonly given the unofficial nickname of "R of Doom". This does fit in well with horror films from the company, however.

3rd Logo (January 12, 1993-February 9, 2000)


Visuals: On a space background, there is a golden filmstrip taking up most of the screen. The filmstrip then starts moving very fast to start the transformation of the crown. Gold squares fill up the holes and fly off the filmstrip as it starts to form a circle. As the filmstrip forms the circle, the crown starts to form, the points expand to finish the crown's main structure. The gold squares return to finish the crown. As the crown is still spinning, the squares form the bottom ring and the crown's top point tops. The crown stops spinning as a large ray of light shines out of the bottom void of space. The ray of light fills up the whole screen and disappears, leaving behind the text "REGAL FILMS", displayed in a thin, white, and spaced-out font.

Variants:

  • Sometimes, the logo is on a black outer space background.
  • A short version exists.
  • A warped version exists.
  • On Go Johnny Go (1997), the logo fades to white instead of black at the end. This might be due to film quality however.

Technique: CGI.

Audio: A dramatic piano tune, along with some whooshes, which ends on a long orchestral note.

Audio Variants:

  • On Baby Love (1995), the opening theme of the film was used.
  • Some early films that use this logo use the MAQ Productions Inc. theme music instead.
  • A version without whooshes exists.
  • On The Myrna Diones Story: Lord Have Mercy! (1993) and Humanda Ka Mayor!: Bahala na ang Diyos (1993), a majestic fanfare that contains the elements of long orchestral note before whooshes from the normal fanfare is used; this music carries over to Golden Lions Films. If you listen closely, you can hear the normal fanfare play in reverse.
  • On Guwaping Dos (1993) and Kung Ako'y Iiwan Mo (1993), and Cobra (1997, not Sylvester Stallone film), a wind sound is heard on the normal logo.
  • On Ms. Dolora X (1993), it starts with a loud jet engine-like sound before the main music plays as normal.
  • On Sa’yo lamang (1995), a dreamy piano tune followed by whoosh sound and synth drone is heard.
  • On Batang-X (1995) and Kahit Pader Gigibain Ko (1998), the music was re-orchestrated along with different piano tone.
  • On Adan Ronquillo: Tubong Cavite... laking Tondo (1993), the music is out of sync.
  • On Kung Alam Mo Lang (1996), an abridged version of standard fanfare was used on short version.

Availability: It is found on movies like Duwelo (1996), Walang Katumbas Ang Dugo (1998), and Lisensyado (1998).

  • The version with the MAQ Productions Inc. theme appears on Dugo ng Panday (1993) and Gascon... Bala Ang Katapat Mo (1993, the first movie to use this logo while the trailer uses the 1985 logo).
  • The last theatrical appearance to use this logo is Mahal Kita Walang Iwanan (2000).

4th Logo (1998-December 28, 2009)


Visuals: On a black background, while many fireballs surround the screen, a filmstrip moves in a pattern while the camera moves up towards it. The filmstrips become an "R", the fireballs disappear, and the "R" turns from gold to lime green. As the logo zooms toward the center of the screen, five fireballs fly to the top of the "R" and form the crown, which makes the Regal "R" logo complete. The words "REGAL ENTERTAINMENT, INC." (in a font that looks somewhat like Matisse ITC) fade in. A fireball flies across this text, which turns a light gold/brown. The finished logo shines.

Variants:

  • On Sa Piling ng Aswang (1999) and TXT (2006), a short version exists.
  • On Bahay Ni Lola 2, the logo fades to white instead of black at the end.
  • A version with cinemascope exists.

Technique: CGI.

Audio: A majestic fanfare, or the opening theme of the movie.

Audio Variants:

  • On Eskort (2000), it uses a different and more dramatic fanfare.
  • On a home video release of The Fatima Buen Story (1994) and Curacha, ang babaeng walang pahinga (1998) (not sure if on VHS or DVD), the 1993 logo was accidentally plastered over by this logo, but keeping the former logo's fanfare.
  • Sometimes, the logo is silent.
  • On Ako Legal Wife: Mano Po 4 and Hari ng Sablay (2005) and Manay Po, a dreamy calm theme is heard. This would be later used on the 2008 logo.
  • On Cool Dudes 24/7 (2001), an ascending fanfare was heard.
  • On Sabel, a dark sounding with low bass and violin followed by low synth sound was heard.
  • On I Will Always Love You, a triumphant fanfare followed by a whoosh sound then a drum beat was heard. This also carries over to GMA Films.

Availability: Seen on films the company released there.

  • Was first seen on the theatrical trailer for Sige Subukan Mo and made its last appearance on Mano Po 6: A Mother's Love, albeit as a custom variant.
  • This occasionally plasters former logos on recent prints of old films such as Manila By Night.

5th Logo (48 Years) (November 19, 2008-December 28, 2009)

Visuals: The sequence starts with a light flare on a purple background, which turns out to be a purple rectangle with a black square underneath. The R from before swivels and places itself on the rectangle, with the crown placing on top of the R, as if it were crowned. The text "REGAL ENTERTAINMENT, INC". also places underneath the completed logo, while the number "48" places under the text. Sparkle dusts create the white outline of the logo, then "YEARS" appears with an orange flare under the number "48". The finished product flashes a few times.

Variant: There is a warped version with blue-ish rectangle appeared on Nandito Ako, Nagmamahal Sa'Yo (2009).

Technique: CGI.

Audio: The opening theme of the movie.

Availability: Can be found on One True Love (2008), Desperadas 2 (2008), When I Met U (2009), and Shake, Rattle, and Roll X (2008) and OMG (Oh, My Girl!) (2009).

6th Logo (50 Years) (March 26, 2010-August 22, 2018)


Visuals: On a red/white blurred background, the Regal logo from before, now golden, appears, moves and rotates to the center, with its crown spinning. When the R places itself, the crown stops rotating after a few seconds. The text "REGAL ENTERTAINMENT INC." and "50 Years" fades in below.

Trivia: This logo was released two years before the film company's actual 50th anniversary in August 19, 2012. Even after the company turned 51 on August 19, 2013, the "50 Years" text below the Regal Entertainment text remained throughout this logo's lifespan.

Variants:

  • In 2013, the logo was remade , now using a purple light/filmstrip background. Also, the company's name is in the Times New Roman font.
  • A warp speed version for the 2013 variant also exists.
  • On Die Beautiful (2016), the logo is still.

Technique: CGI.

Audio: None, or the opening theme of the movie.

Audio Variant: On You're Still The One (2015), the dreamy calm theme from 2005 is heard.

Availability: The early version is featured on films like Aswang (2011). The usually used version appears on films like Pagpag - Siyam Na Buhay (2013) and the warp speed version is seen on trailers like on the one from Status: It's Complicated (2013).

7th Logo (September 12, 2018-)


Visuals: On a black background, the screen zooms out to a golden crown with red and white jewels a la the Red Crown Productions logo. The text "REGAL" places itself under the crown letter by letter as it spins. When it finishes, a light flare appears, making the logo shine, and "Entertainment, Inc." wipes in upward underneath the text.

Variant:

  • Some films use the logo in a white background, with the text in red. Also seen on trailers.
  • On The Hopeful Romantic (2018), a prototype version where the crown and text are now in shiny gold and the word “Regal Entertainment” without “Inc.” text was used.
  • As a print logo, the crown is the same as its film counterpart, with the exception of the text being in a Helvetica-type font. This can be seen on early promotional material for Regal Studio Presents, and on posters for Sine Novela: Mano Po Legacy.
  • Another version with “Distributed By” text at the top of the logo exists.

Technique: CGI.

Audio: The opening theme of the movie.

Availability: The standard variant of this logo debuted in the trailer of Recipe for Love (2018) (albeit without animation), then on the film itself. The prototype variant debuted on The Hopeful Romantic (2018) (the first movie to use this logo while the trailer uses the 2010 logo). It is also seen on television productions such as Gen Z on TV5 and the now defunct One Screen, Mano Po Legacy: The Family Fortune, Regal Studio Presents and Raya Sirena on GMA Network, and FPJ's Batang Quiapo on Kapamilya Channel, A2Z, Cine Mo and TV5.

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