SPH MediaWorks

From the Audiovisual Identity Database, the motion graphics museum


SPH MediaWorks Ltd was a free-to-air terrestrial television broadcaster in Singapore that operated two television channels: Channel U and Channel i, which merged with Mediacorp in 2004.

Logo (2000-2004)

Visuals: Over a white gradient background, there are some blue paint drops falling and splattering, forming a rounded rectangle with the letter "M", followed by a black oval with a "W" on it zooming out onto the background. The text "SPH MediaWorks" appears below, as well as "All Rights Reserved. SPH MediaWorks Ltd." in small text at the bottom-right corner of the screen.

Technique: Simple animation.

Audio: A short, fast-paced theme together with the sound of paint splatters.

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