Reveille Productions

Background

Reveille Productions was a television production company that was founded by Ben Silverman in March 2002. In February 2008, Elisabeth Murdoch's Shine Group acquired Reveille for $125 million. On March 15, 2012, Reveille was merged with Shine Group's other American companies, Shine Americas and Shine USA to become Shine America. Silverman would eventually go on to join Propagate Content in April 2016 with Howard T. Owens; shortly after chief creative officer and former A&E channel general manager David McKillop's exit.

(March 10, 2002-March 8, 2012)

Logo: On a dark red background, a silhouette of a man walks in as the sun rises up behind him, zooming in as he does. The man then raises up a bugle and slowly fades to white and the sun's rays turn abstract as they shrink, revealing the text "REVEILLE" via a fading wipe. The man and sunrays become fully encapsulated into a box and turn white and red respectively, and the text turns white. The background, which had a visible divide between the floor and wall, also loses said divide.

Variants:

Usually, its shortened to either just have the box zoom in, the text turning white, or have no text at all.
A warp-speed version exists.
An early variant has the logo animation consist in a long rectangle on a white background, and the animation directly zooms in onto the bulge-wielding man. When the sunrays appear, they instead retract into the box shape while "shining" in a outwards fan motion, revealing "REVEILLE" as the logo now shines.
- This is actually used for the print logo and can be seen on games based on The Office and The Biggest Loser.
- On The Tudors, the logo is used for their Irish division, having "EIRE" underneath the name on the right. The R's also have curled stems to them and the bulge man looks quite different.
Sometimes, it shares the screen with other logos.
Starting in 2009, the Shine Group animated byline appears below it and the logo is notably altered to accommodate it. The rays at the bottom half of the screen don't appear, the box is slightly squatter and doesn't have a orange tint anymore, and the man looks completely different.

Technique: The silhouette playing the trumpet and the box.

Music/Sounds: A 6-note trumpet fanfare sampled from the last few notes of "Reveille".

Music/Sounds Variants:

The longer version has walking sounds, followed by the full 12-note trumpet fanfare.
A shortened 2-note version exists, as well as a 5-note version.
Sometimes, the closing theme plays over it.

Music/Sounds Trivia: "Reveille" is a bugle call, most often associated with the military and prisons and used to wake military personnel and prisoners at sunrise. The name originates from "réveille" (the French word for "wake up").

Availability: Uncommon.

The logo originally debuted on the short-lived American version of Coupling.
Seen on The Office, Ugly Betty, MasterChef, the 2008 version of American Gladiators and The Tudors, among others.

Reveille Productions

Shine America

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