Reveille Productions

Background

Reveille Productions was a television production company that was founded by Ben Silverman in March 2002. In February 2008, Elisabeth Murdoch's Shine Group acquired Reveille for $125 million. On March 15, 2012, Reveille was merged with Shine Group's other American companies, Shine Americas and Shine USA to become Shine America. Silverman would eventually go on to join Propagate Content in April 2016 with Howard T. Owens; shortly after chief creative officer and former A&E channel general manager David McKillop's exit.

(March 10, 2002-March 8, 2012)

Nickname: "The Bugler"

Logo: On a red background, a white silhouette of a man holding a bugle zooms-in. When he puts his bugle inside his mouth, a box fades in. The final result is a red box with a white silhouette of the bugle-playing man. Next to it, the yellow text "REVEILLE" fades in, and then turns white.

Variants:

A shortened version, where the text "REVEILLE" turns white, exists.
On The Tudors, the logo is a still shot and is red on a white background with the word "EIRE" underneath the "REVEILLE" name.
On Ugly Betty, the logo is on the left along with the Ventanarosa logo on the right.
Starting in 2009, it's the last second of the animation and there is a byline that says "SHINE GROUP" with Shine's golden egg logo rising up on the bottom and the text "SHINE GROUP" sliding in on the right side of Shine's egg logo.
The print logo on a white background (with the red logo) is seen on The Office and The Biggest Loser video games.
On Do Not Disturb, the logo is still and is next to the Principato-Young Entertainment logo.

FX/SFX: The silhouette playing the trumpet, and the box. None for the still shot.

Music/Sounds: A 6-note trumpet fanfare sampled from the last few notes of "Reveille". For the "REVEILLE EIRE" variant, it's the end-title theme.

Music/Sounds Variants:

A shortened 2-note version exists, as well as a 5-note version.
On Ugly Betty, the closing theme of the show is heard.

Music/Sounds Trivia: "Reveille" is a bugle call most often associated with the military and prisons, it is chiefly used to wake military personnel and prisoners at sunrise. The name comes from réveille, the French word for "wake up".

Availability: Common. Can be seen on The Office, Ugly Betty, MasterChef, the 2008 version of American Gladiators, and The Tudors, among others. The logo with the full fanfare was seen on Do Not Disturb.

Editor's Note: None.