Renown Pictures Corporation

From the Audiovisual Identity Database, the motion graphics museum


Background

Renown Pictures Corporation is a British distribution company formed in 1938 by film producer George Minter.

1st Logo (October 18, 1938-1960)


Visuals: Against a cloudy sky background, there is a pedestal with three horses and an angel/goddess with her wings spread out (actually the Greek goddess Nike). Written on the pedestal is...

RENOWN
PICTURES CORPORATION LTD.

The company name is unnecessarily superimposed on the screen.

Variants:

  • There is actually a version where we actually see the pedestal in its entirety, at least for a few seconds, then the company name appears onscreen, each word fading in one-by-one, followed by the word "PRESENT".
  • This logo was colorized by Four Star International around the mid '80s. It now has a brownish hue to it.

Technique: A still printed image.

Audio: None.

Availability: It was seen on Scrooge: A Christmas Carol.

2nd Logo (2009-)


Visuals: On a black background with a spotlight revealing a lavender ground is the 3D words "RENOWN PICTURES", with both words being far away from each other. The camera pans to the center of the words. A brief flash occurs, causing the background to turn into a lavender/white background. The statue from the last logo is seen in the middle of the words. The logo now reads:

A
RENOWN      PICTURES
PRESENTATION
DIGITALLY REMASTERED © RENOWN PRODUCTIONS [YEAR]

Later, the words on the logo turn gold.

Variant: A black-and-white variant exists.

Technique: CGI.

Audio: A bombastic fanfare, ending with a held choir note (a la the 1st Gameloft logo). It concludes with a short harp crescendo.

Availability:

  • It appears on shows and movies distributed by them.
  • It is currently seen on Talking Pictures TV reruns of their library.
  • The B&W variant of the logo was also surprisingly seen on both the 2020 Sony Movies Christmas and December 22, 2022 Talking Pictures TV airings of Home for Christmas (1990), which was colorized and following the 1988 New World International logo.
  • The B&W variant of the logo also appears at the start and end of Talking Pictures TV airings of Take a Letter, Mr Jones.
  • It also appeared at the start and end of a February 21, 2023 UK airing of Captain Apache (1971) on Talking Pictures TV.
  • It also appeared at the end of a June 22, 2023 UK airing of the 1993 TV movie Shepherd on the Rock on Talking Pictures TV.
  • It can also be seen on their dormant YouTube channel, where the logo is squished to widescreen.
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