Gameloft

Background

Gameloft is a game company best known for its numerous games for mobile and portable platforms. It was created in 1999 as an affiliate of Ubisoft by co-founder Michel Guillemot. The company would later be bought by French media conglomerate Vivendi in 2016.

1st Logo (January 8, 2008-May 6, 2010)

Visuals: The screen zooms inside a square orange tunnel (a la the 3rd Ubisoft logo), with cream silhouettes of everyday objects (in order: a soccer ball, two figurines, a joystick, a star and a heart). Multicolored squares and lines are also seen. The logo zooms a lot faster inside the tunnel, until we suddenly run into the orange letters "gameloft" with a rotated "e" and a white outline on a black background. The text emits an orange light.

Variants:

On some games, the logo is still.
The "gameloft" text was redesigned in mid-2008, and the logo is on a white background instead of a black one.

Technique: CGI.

Audio: An electronic, synth tune is heard at first. A held, high-note choir is heard at the end.

Availability: On older games from the company prior to 2009, the print logo was often still. The animated version was debuted in 2008 (starting with Brain Challenge for Nintendo DS and PC) and appears on video-capable platforms. It was last seen on the trailer of Hero of Sparta II (the game itself uses the 2010 logo).

2nd Logo (January 2010-)

Visuals: Three blue lines fly in from the top right. They all form a silver letter "G". The "G" starts to brighten up, causing the screen to shake. Then, the letter forms a purple explosion, causing the letters "GAMELOFT" to appear. Lastly, the entire logo shines.

Variants:

There are a couple still variants of this logo. These are:
- A steel version of the logo.
- The print version of the logo.
On Asphalt 9, the logo is made of steel and animates differently. We first see multiple shots of the silver "G". Seconds later, the screen zooms out of the "G", which is spinning, causing it to center itself. "GAMELOFT" is lastly seen, which is formed from blue beams.
In 2019, the company celebrated its 20th anniversary. Here, the logo is horizontal, pushed to the left, entirely still and the number "20" in a stylized three-tiered manner and "YEARS" below in a more basic font stacked placed beside the logo.

Technique: Same as the last logo, or none.

Audio: Several whooshes, then a synth note and an odd xylophone-like noise. Otherwise, it's silent.

Availability: Seen on all Gameloft games made since January 2010.