Mainframe Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

In 2014, the Mainframe label was revived as Rainmaker's television division.

On October 26, 2016, Rainmaker acquired Burbank-based animation studio Frederator Studios, with both companies becoming part of their new holding company, known as WOW! Unlimited Media Inc. In March 2020, the Mainframe name was fully reinstated, replacing and retiring Rainmaker in the process.

1st Logo (September 1, 2015-)


Visuals: Over a white background is the Mainframe logo (stylized similarly to the 1997 logo), except the font is bolder and a black line appears below. Underneath is the byline "A DIVSION OF RAINMAKER ENTERTAINMENT INC." (marking the first time the logo has a byline since 2006). Below the logo is the Canadian funding.

Variants:

  • Starting in 2018, "STUDIOS" was added below "MAINFRAME", and the byline now reads "A DIVISION OF WOW! UNLIMITED MEDIA".
  • On some shows (including most international prints of Bob the Builder), the logo is in-credit.

Technique: A still digital graphic.

Audio: None or the ending theme for the in-credit variant.

Availability: Seen at the end of most Mainframe television productions, including the 2015 reboot of Bob the Builder.

2nd Logo (March 30, 2018-)


Visuals: Same as the Rainmaker Studios logo except the text now reads "Mainframe".

Variant: A short version exists beginning in 2022.

Technique: CGI.

Audio: Same as the Rainmaker Studios logo. Sometimes, it's the ending theme of the show, or none.

Availability: It first appeared on ReBoot: The Guardian Code.

Rainmaker Studios
Mainframe Studios
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