Prima Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Not to be confused with Prime Entertainment.

Background

Prima Entertainment was an Indonesian production brand founded in 2000 by Leo Sutanto. It is a subsidiary of Prime Movies International. In 2003, the company was replaced by SinemArt Productions.

1st Logo (2000-June 2001)


Visuals: Over a black background with a glowing pink light below, there are the letters of "PRIMA in blue zoom out letter by letter, as spotlights appear from above, one-by-one with the appearance of each letter. The light below then turns orange briefly as the word "entertainment" is revealed below. Then three arcs, one blue, one green and one red, draw in above the "I" of "PRIMA as it's dot. The name then shines.

Technique: 2D computer animation.

Audio: A synth theme that evolves into a brass fanfare.

Availability: Seen whenever an old Prima soap opera reruns on an Indonesian TV station.

2nd Logo (June 3, 2001-January 17, 2003)


Visuals: The screen fades in from the blue sky and a light takes over the screen. It later dims to reveal a stick, with the sky reflected on it. The camera rotates facing at the stick. The background starts to turn black, as the letters "PR" and "MA" move in and place in between the stick, which is now the I. Two arcs (one red and one green) are written in by a light. "entertainment" moves in looking above and the rotates to place itself below "PRIMA". Sometimes, A light appears below to then form "a Prime Movies International Company".

Variants:

  • The first anniversary version was used during 2001, where the letter I is now forming number 1 with the letter "st" and the word "ANNIVERSARY" in the curve fashion appears with the fireworks sequence appear in the background.
  • The second anniversary version was used during 2002 where the number 2 with the extended line on the bottom with the letter "nd" zooms out with the word "Anniversary" with the same fireworks sequence from before, The word "entertainment" is in blue colored instead of white.

Technique: 3D CGI.

Audio: A re-orchestration to the first logo's theme. Started with a majestic piano tune accompanied by a synthesized violin, later evolved into a majestic orchestra soon as the logo is about to be fully formed.

Audio Variant: The 2nd anniversary variant has the "Happy Birthday" bells and extra drumbeats added at the end of the theme.

Availability: Same as before.

Prima Entertainment
SinemArt Productions
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