Paravati Music Center

From the Audiovisual Identity Database, the motion graphics museum


Background

Paravati Music Center is a Gujarati music distribution company.

Logo (2000s)

Visuals: Over a rotating yellow cavern landscape, a blue ring is shown. A red morphing, swirling shape emerges from the center, and the ring moves up and down and flies away. While rotating, the red shape quickly turns into an oval, with a blue/white border appearing. A laser light then moves in front of the oval forming the outline of the letters "PMC", then yellow Gujarati text with a black border zooms out to the bottom of the oval. The oval shines, and then more yellow Gujarati text zooms out below the logo.

Technique: 2D computer animation.

Audio: The 1990 Universal Pictures fanfare, with a laser sound during the forming of "PMC", and finally a loud slamming whoosh when the 2nd Gujarati text appears.

Availability: Seen on a few music video compilations from the company.

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