NZ On Air

From the Audiovisual Identity Database, the motion graphics museum


Background

NZ On Air (Irirangi te Motu in Maori) is a broadcast funding agency focused on funding New Zealand programs, formed in 1989.



1st Logo (1990-2000)


Visuals: On a black background, the text "Irirangi TE MOTU" is seen in white, all stacked up and separated by 3 waves, in red, blue, and green respectively. All of them move slightly and the green wave has the English translation "New Zealand On Air". The words then flip to their sides, with a slight delay between them, and leave the screen blank for a bit before the English version flips in with a similar effect. Now the text reads "NZ ON AIR" with the waves adjusted to the new words and the Maori translation is seen on the green wave.

Variants:

  • The logo would often have "With the help of your Broadcasting Fee" at the bottom of the screen.
  • The logo would sometimes turn to reveal the network's logo that the show was made by before or after.
  • An in-credit variation in the ending credits of Oscar and Friends occurs with the Broadcasting Fee info still appearing after the logo turns over to the TV3 logo from this era.
  • Another variant exists where the text's animation takes place on the upper corner, and Eric the Goldfish (NZ on Air's advertising mascot during this logo's lifespan) appears wiping in the words "With the Help of your Broadcasting Fee." and also blows some bubbles while he does that position.

Technique: Computer animation.

Audio: Mainly, an announcer would be heard saying "(This) [SHOW/PROGRAMME/MOVIE] is (a/an)/was produced/made by/at [PRODUCTION COMPANY NAME] production/studios [LOCATION], made with the help of your broadcasting fee, so you can see more of New Zealand on Air."

  • Example on TVOne/TV2 (TV3 in the early 1990s): Regular animation until it turns over to the late-90's TVOne/TV2/TV3 logo/s with a TVOne/TV2 announcer narrating "This program was made with the help of your broadcasting fee, so you can see more of New Zealand on Air."
  • Eric only: A variant exists with Eric the Goldfish (voiced by Peter Howley) narrating the credit. Sometimes, in Maori, it is "Hanga tēnei hōtaka i ki te awhina o koutou Fee Broadcasting, kia taea e koe te kite atu, o Aotearoa I te rangi."
  • Beginning in 1999, the announcer would say "This program was made with funding from New Zealand on Air.", or rarely "This program was made with the help of your broadcasting Fee.".

Availability: Seen on shows of the era funded by NZ on Air.

2nd Logo (2000-June 9, 2009)


Visuals: Over a CGI shot of ferns with light pouring out of the gaps is the Maori NZ On Air logo rendered in CGI, this time in black and more defined waves. There is also a grey oblong with "A tatou waiata, o matou kōrero, to tatou ano." below it as well. The camera then tilts a bit downwards as the ferns slowly rotate to the left, before the text flips over to the English version. A flash of sunlight in the background can also be seen and the camera settles as the Maori text below translates into English: "Our stories, our songs, our selves.".

Technique: CGI animation.

Audio: A chime and guitar along with an announcer narrating that "(This [SHOW/PROGRAMME/MOVIE] was made with funding from New Zealand on Air." or "Thank You/mihi, New Zealand On Air, for helping us make [SHOW NAME].". In Maori, it is: "Hanga i tenei whakaaturanga i te pūtea i hou o Aotearoa I te rangi." or "Nā Irirangu Te Motu te pūtea tautoko. Kia Ora!".

Availability: Mostly seen on many 2000-2009 produced shows, movies, or documentaries that have been made during that area with funding from New Zealand on Air.

3rd Logo (2008-2021)


Visuals: On a black background, cyan audio waves draw out as a few form an oblong shape. A few more multicolored ones start to emerge as a few more audio waves draw across the screen and the wave starts to draw in letters. The sun rises over silhouetted mountains and helps form up the rest of the new logo. It consists of 2 cut-off hill shapes, going from orange-red to blue, which form a valley below. The white text "NZ On Air" is seen in a large rounded font, with the Maori translation below in smaller print, located next to hill shapes near upper-left portion. The waves then eventually disappear and the logo shines a bit.

Technique: Computer animation, designed and animated by Teaspoon Films.

Audio: A mystical-sounding synth entry with three piano notes, composed by Rhian Sheehan; as well as an announcer, narrating "Supporting local content so you can see more of New Zealand on Air". Sometimes, the announcer would say "This program was made with funding from New Zealand on Air." At other times, there would be no announcer at all.

Availability: Seen on shows like Intersexion: Finding a Place in a Two Gender World, TOA Hunter Gatherer, Short Poppies and Aroha Bridge.

4th Logo (2021-)


Visuals: On a white background, the black Maori text "Irirangi te Motu" appears in a slightly different font letter-by-letter, sliding to the left as a blue/pink-ish red gradient wave starts to form and shifts around next to the Maori text. As this happens, a spew of turquoise/navy blue gradient goo in the shape of New Zealand forms and rotates around the words, splitting off and briefly forming an rounded version of New Zealand, before "NZ On Air" starts flipping in letter-by-letter as well. While this happens, the hills-and-valley logo forms up beside it, only this time in a cyan gradient color. It stays on screen for about a second before the letters flip and fade away, and the hills disappear.

Variant: An alternate variant has inverted colors of both background and texts.

Technique: 2D computer animation.

Audio: Same as the 3rd logo, although no announcer is present.

Availability: Seen on shows such as What Now? and Tagata Pasifika. The alternate variant appears on Waharoa: Art of the Pacific.

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