NBC/2002-present

From the Audiovisual Identity Database, the motion graphics museum

< NBC

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34th ID (Enjoy the Best Moments) (2002-2003)


Visuals: The NBC logo appears on a brown-yellow striped background and glows orange.

Technique: 2D computer animation.

Audio: The NBC chimes.

35th ID (Always with You) (2003-2004)

Visuals: The NBC logo appears on a blue background with transparent peacock feathers.

Technique: 2D computer animation.

Audio: A dramatic, powerful rendition of the NBC chimes.

36th ID (The Great Color Quest variant) (2004)


Visuals: Depends on the variants, but they generally involve Red and Yellow, the M&M's mascots, promoting NBC shows or interacting with the peacock.

  • Frasier: Red and Yellow are seen on a white background. Red says "Watch "Frasier", now on Tuesdays!" Yellow then says "On N-B-C." in tune of the NBC chimes. He then pulls a lever on his back causing peacock feathers to bloom behind him. The text, Frasier on Tuesdays, fades in below. Red, confused, asks Yellow "Where's the Peacock?" Yellow responds with "It's a long story". An embarrassed Red walks off screen, with Yellow following suit, revealing the peacock behind him, taped to his back, with an annoyed look.
    • An alternate variant of this variant exists, where Yellow, after answering Red, folds up the peacock feather and puts them back in his shell. An embarrassed Red walks off screen as this happens. Yellow then poses to impress Red who looks next to where he was, noticing he left. Yellow then looks at the viewer embarrassed, and slowly shuffles off screen. The text does not fade in here.
    • A blooper variant exists on a Rhythm and Hues reel, where after the normal animation, an off-screen director says "And cut!" and Red sighs. Yellow then taps Red and then tugs the lever, as if revving up a lawnmower causing the peacock feather to spin like helicopter blades, making Yellow fly. Red is unamused by this, but then Yellow loses control, and go upside down. He then flies into the camera, knocking him backwards, and he promptly says "Ow." Yellow then lowers towards the ground, causing him to spin on his head. He is then lifted slightly, dizzy from the spin, but then spins more. An annoyed Red then comes closer to Yellow and holds him down, stopping the spinning. The feathers begin spinning uncontrollably, causing Red to become nervous and say "Uh-oh." Yellow continues spinning at a faster rate causing Red to be spun around and then immediately gets flung off, as Yellow continues spinning around the set until he crashes through the off-screen set and says "Ow.".

Technique: CGI by Rhythm & Hues, Topix and HouseSpecial.

Audio: Depending on the variant. Red's voice is provided by Billy West. Yellow's voice is provided by JK Simmons.

Availability: Only seen during the M&M's promotion "The Great Color Quest", which was a promotion when all of the M&M's mascots lost their colors and caused all of their packaging to turn black and white. After the Great Color Quest was over, M&M's shifted its focus into its "Chocolate is Better in Color" campaign.

37th ID (Always with You) (2006-2008)


Visuals: There is the NBC logo on a gray-dark green-black diagonal gradient background.

Technique: 2D CGI by Capacity.

Audio: A techno rendition of the NBC chimes, composed by Dave Hummel.

38th ID (Chime In) (January 4-September 21, 2008)

Visuals: A bunch of teardrop shapes in the logo's colors zoom out and dance before placing themselves to form the peacock. The caption "all new all week" zooms out, two by two.

Technique: 2D animation. Designed by Capacity.

Audio: A soft rock tune with the NBC jingle on the electric guitar at the end, with an announcer saying "You're watching NBC, where everything is all new, all week".

39th ID (Chime In) (September 22, 2008-September 13, 2009)


Visuals: The NBC logo appears with "chime in" next to it.

Technique: CGI by Capacity.

Audio: Different versions of the NBC chimes, which depend on the tune.

40th ID (More Colorful) (September 14, 2009-September 29, 2013)

Visuals: There is the NBC logo with bars of colors featuring close-ups of the logo (or several footages of the NBC stars) coloring it. The dot wipes in to form the text "more colorful." at the bottom of the logos.

Variants:

  • In 2010, the graphics were slightly updated with added some digital texture in the background.
  • In the summer of 2011, a 3D glass version of the NBC logo is used. Also, the "more colorful" tagline is absent.
    • Later in the fall of the same year, the color bars are computer-generated.
  • In 2012, the background is now set in a bright blue gradient background.

Technique: 2D computer animation with live-action by Capacity. CGI for the post-2011 variants by Zoic Studios and Capacity.

Audio: A female announcer says, "The following programs are brought to you in living color on NBC". After that, a rendition of the NBC chimes is heard on a xylophone, accompanied by the final part of the 1962 "Laramie Peacock" logo's music. Composed by Dave Hummel and Aphex Twin.

Audio Variants:

  • Sometimes, the announcer is omitted.
  • A short version exists.

Availability: Was seen right before each show (as well as other comedy shows from the network's Thursday night block, for example Community) when it was broadcast on NBC.

41st ID (The New NBC/Share the Moment/America's Most Watched Network/America's #1 Network) (September 30, 2013-September 16, 2018)

Visuals: On a silver and white gradient background, the rainbow liquid paint splatters each other with colours including electric lime, razzle dazzle rose, absolute zero, red, neon carrot and laser lemon. On the neon carrot ball painting, the screen pans to the right and then the paint forms the peacock shell before the "NBC" text (set in Sweet Sans Pro) fades in.

Variants:

  • An extended version exists.
  • On the miniseries events, the word "MINISERIES EVENT" fades in.

Technique: CGI by Capacity.

Audio: A loud whoosh when the paints collide, combined with a piano synth tune with the NBC chimes at the end, which would be composed in 4 different sets, each arranged by Brendan Cooney:

  • The first set is shorter and plays 5 notes (E2, F2, G2, A2, B2) and then a C major chord with the NBC chimes, used from 2013 to 2015.
  • The second set is a bit longer has more energy put in it, putting 2 more notes after note 1 and repeating notes 1-3 again (E2, G1, D2, E2, F2, G2, A2, B2) rendering 8 notes, and then the NBC chimes themselves with no chord behind them, used from 2015 to 2017.
  • The third set is a bit longer and includes a context bridge to the chimes, which are more spread out (E2, G1, D2, E2, F2, G2, A2, B2, C3, D3, E3, F3) rendering a total of 12 notes.
  • The fourth set is a bit different. We still have the deep chord, but the NBC chimes are more vibrant and reverbed for better hearing, and the "G" is in one piece. We can't hear and other notes, so our eardrums know that the G is the lowest, not the highest like the NBC Kids bumpers made us think. This was used from 2017 to 2018.

42nd ID (Share the Moment/America's #1 Network/Big TV Starts Here/America's Most Watched Network/America's Favorite Network) (September 17, 2018-2023)

Visuals: Over a black background is the NBC logo unfolding, similar to the classic Laramie logo. The peacock then morphs into the then-current logo, as the text "NBC" (written in a modified version of Sweet Sans Pro, which is called NBC Tinker, named after the former chairman and CEO of NBC from 1981 to 1986, Grant Tinker) slides in from below.

Variants:

  • On TV shows and specials, the word "PRESENTS" fades in and the logo is zoomed out. Also, the growing part of the peacock is cut off at the beginning.
  • A extended version exists, where it shows the shots of the morphing peacock on the dark blue gradient background.
  • The same animation occurs on the NBC app on-screen banner.

Technique: CGI designed and animated by Brian Williams (not to be confused with the former NBC Nightly News anchor) and Grant Okita. A gallery with various prototypes can be seen here.

Audio: A synth version of the NBC chimes, composed by Yessian.

Audio Variant: The extended version uses the 2015 theme from the previous logo.

Availability: Can be seen on NBC programming from the era, starting with the TV broadcast of the 70th Primetime Emmy Awards. Also appears on Paramount Network prints of the current seasons of Saturday Night Live.

43rd ID (America's #1 Network/America's Most Watched Network/America's Favorite Network) (December 20, 2022-)


Visuals: Against a multicoloured background that changes is the new NBC logo (which featured the colors are paler to match the logo of streaming service Peacock, the feathers have been moved slightly to make them more balanced, the white trim forming the peacock's body and bordering its feathers has been removed, the beak is slightly larger, making it appear more prominent, and the wordmark is now emboldened) in CGI as the peacock's colors change alongside. As it goes to its usual colors is several circles shoot out from it as the background becomes a dark purple gradient with a bit of dark red in it. The logo zooms in during all of this.

Trivia:

  • This logo is part of a new on-air design package done by Sibling Rivalry.
  • The logo, alongside the rebrand it is part of as a whole, won a Silver Clio at the 2023 Clio Entertainment Awards.

Technique: CGI, also by Brian Williams and Grant Okita.

Audio: A more reorchestrated synth version of the NBC chimes, composed by YouTooCanWoo.

Audio Trivia: The music is also used on the end tag of NBC videos on the network's YouTube channel.

Availability: First debuted in the America's Got Talent Twitter account's thread and later started appearing on NBC programming shortly after. This is also used as an opening logo since January 2023.

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