Motown Productions

Credits

Descriptions by
Bob Fish and Eric S.

Captures by
Eric S., V of Doom, TheEriccorpinc and Logoarto

Editions by
Henrynguye5, Prodigy012‎ and Logoarto‎

Video captures courtesy of
Eric S.

Background

Motown Records founder Berry Gordy, Jr. decided to expand his record company into film and TV production in 1967 (the first production was the TCB: Takin' Care of Business television special starring Diana Ross and the Supremes and the Temptations broadcast with great ratings success on NBC). There wasn’t an animated logo at the end of the special, rather a variation of the George Schlatter-Ed Friendly Productions logo with a textual mention. Motown also co-produced movies with Paramount (Lady Sings the Blues) and Universal (The Wiz, Bingo Long and the Travelling All-Stars) in the 70s, but its logo does not appear in feature films (only in-credit mentions). The company was folded into De Passe Entertainment in 1992.

1st Logo (December 9, 1968)

Visuals: On a red background, the same as in the Schlatter-Friendly Productions logo, it's a simple text credit that reads "in association with MOTOWN Productions, Inc." It quickly cuts to the 1965 NBC Snake logo with the chimes.

Technique: A still card produced on print.

Audio: A single cymbal clash (from the Schlatter-Friendly logo).

Availability: Only seen on TCB: Takin' Care of Business.

2nd Logo (April 18, 1971-1978)

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Visuals: Against a black background, an abstract, trapezoid-shaped white "M" from the Motown logo flashes in the center of the screen, while multicolored lines and polygons gradually converge on the "M". As the colored lines fill the "M", the "M" turns sky blue and zooms in to reveal a blue background. Finally, the Motown "M" reappears in the center with the words "MOTOWN PRODUCTIONS INC" with "MOTOWN" in a larger font. A registered symbol is next to "MOTOWN".

Variant: On Jackson 5ive (the Jackson Five's 1971-73 Saturday morning cartoon series), a version of the logo was seen with a Rankin/Bass script logo and co-production/IAW credit. For this variation, the animation is shortened down to the middle behind the R-B credit, and the Motown logo now has a border around it.

Technique: Scanimate effects.

Audio: Synth "beeps" for each time the "M" flashes played over a dramatic fanfare.

Availability: Depends on the variant:

• Original: Will probably never be seen again outside of off-air recordings and the Internet. Can be found on most TV specials around this time period starring Motown artists, especially Diana Ross (whose debut TV special, Diana!, was the debut of this logo).
• Jackson 5ive Variant: It is retained on the DVD/Blu-ray release of Jackson 5ive.

3rd Logo (November 24, 1981)

Visuals: Scrolling up with the credits, there is a white square with the Motown "M" logo cut out. Overlapping the square is "MOTOWN PRODUCTIONS" in white. There is an "In Association with" byline above it.

Technique: A computerized chyroned graphic.

Audio: The closing theme.

Availability: Seen on A Small Killing.

4th Logo (1983-1989)

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Visuals: On a black background, there are nine neon parallelograms -- three red, three blue, and three green -- zoom-out toward the screen to form the Motown logo, which turns a golden color. A glowing blue square surrounds it, and "MOTOWN PRODUCTIONS" appears below in white.

Variant: On later prints of the series Sidekicks, the text "In Association With" fades in below after the logo forms.

Technique: Analog computer animation.

Audio: A 8-note synth theme with 3 chimes or the end theme of the show.

Availability: Intact on Lonesome Dove. Was also seen on the Motown special Yesterday, Today, Forever.

5th Logo (February 16, 1986)

Visuals: On a white background is the letter "M" is in a white scoreboard-style sparkly lettering inside a dark gray square with a very thick black border. Under it is the words "MOTOWN PRODUCTIONS" and below it in smaller letters "In Association With".

Trivia: This "M" logo with the company name has appeared on the back of some VHS and Laserdiscs of Michael Jackson: The Legend Continues (despite this, the 2nd logo appears in the special).

Technique: A still graphic.

Audio: The end theme of the program.

Availability: This only appeared on the TV movie The Last Electric Knight (the pilot of the show Sidekicks).

6th Logo (November 15-18, 1992)

Visuals: On a black background, there is a large, gray marble brick with the same abstract "M" as before with "MOTOWN" underneath it. The marble brick simultaneously turns away from the camera while light emits from the "M".

Variant: A full version of this logo exists, of which after the brick turns away from the screen, it then reveals the logo is also on the other side sans text. The brick, after having the logo centered into place, then shoots back with the trails shooting back secondly.

Technique: CGI.

Audio: The end theme of the show.

Availability: Only appeared on the miniseries The Jacksons: An American Dream.

Motown Productions

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