Mainframe Studios

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 18:08, 28 June 2023 by Vic Hawk (talk | contribs)


Background

In 2014, the Mainframe label was revived as Rainmaker's television division.

On October 26, 2016, Rainmaker acquired Burbank-based animation studio Frederator Studios, with both companies becoming part of their new holding company, known as WOW! Unlimited Media Inc. In March 2020, the Mainframe name was fully reinstated, replacing and retiring Rainmaker in the process.

1st Logo (September 1, 2015-)


Logo: On a white background, we see the Mainframe logo (stylized similarly to the 1997 logo), except the font is bolder and a black line appears below. Underneath is the byline "A DIVSION OF RAINMAKER ENTERTAINMENT INC." (marking the first time the logo has a byline since 2006). Below the logo is the Canadian funding.

Variants:

  • Starting in 2018, "STUDIOS" was added below "MAINFRAME", and the byline now reads "A DIVISION OF WOW! UNLIMITED MEDIA".
  • On some shows (including most international prints of Bob the Builder), the logo is in-credit.

Technique: None.

Music/Sounds: None or the ending theme for the in-credit variant.

Availability: Common. Seen at the end of most Mainframe television productions, including the 2015 reboot of Bob the Builder.

2nd Logo (September 17, 2017-)


Logo: On an aquamarine gradient background with a shade of blue and turquoise, we see the letters of "MAINFRAME" in the same bold text as the previous logo drawing in and releasing shadows. As it zooms away when it's about to form, a light blue line appears below with the word "STUDIOS" flipping in one-by-one underneath. The byline "A DIVISION OF WOW! UNLIMITED MEDIA" appears fading in below the logo.

Variants:

  • On Barbie: Dolphin Magic (the first overall appearance of this logo) and Elliot the Littlest Reindeer, the Rainmaker swirly hand logo appears in 3-D and the company name "RAinmAkER" in its corporate font (with "STUDIOS" below) pushes up instead. The camera also rotates from the close-up of the hand and the same byline appears below.
  • A short version exists beginning in 2022.

Technique: CGI.

Music/Sounds: Heavy echoing clings. Sometimes, it's the ending theme of the show, or none.

Availability: Current.

  • It first appeared under the Rainmaker name on Barbie: Dolphin Magic, with the Mainframe version debuting on ReBoot: The Guardian Code.
  • The Rainmaker version also appeared on Elliot the Littlest Reindeer.
Rainmaker Entertainment
Mainframe Studios
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