MagixEyes Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Magixeyes Entertainment was one of the Hollywood home video distributors in Indonesia, founded in 2003 under the name Magixtama Etika. During its lifespan it was the official home video distributor to films and TV shows from 20th Century Fox Home Entertainment (now 20th Century Studios Home Entertainment). In 2013, Magixeyes gained the distribution rights to Fremantle and National Geographic titles. On December 31, 2014, it was officially announced that Inova Digimedia would go into bankruptcy and shut down its remaining companies from 2014, including Dutamitra, Movieline Entertainment, and Magixeyes Entertainment.

Logo (April 17, 2003-March 2014)


Visuals: On a stormy looking background with blue streaks and orange like lights, a large yellow shape zooms out and rotates into place, revealing itself as actually a painted eye-like shape. "magi" and "eyes" zoom out one by one while the x zooms out last. "ENTERTAINMENT" then blurs in and the eye shines.

Technique: CGI.

Audio: A fluttering flute arpeggio (just like the one from the 5th Louisiana Public Broadcasting and 2nd and 3rd Network Entertainment logos, but extended; perhaps it's library music or a synth patch) with high-pitched bells, followed by the same audio from the logo for the Paradox pirate video game publisher.

Availability: Seen on Indonesian VCDs of 20th Century Fox and MGM titles distributed by the company from 2003 up to 2014 such as Daredevil (2003), The Simpsons Movie, the Die Hard films, among others.

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