Little Airplane Productions

From the Audiovisual Identity Database, the motion graphics museum



Background

Little Airplane Productions (doing business as Little Airplane) is an American television production company co-founded by Josh Selig and Lori Shaer (née Sherman) in 1999. The company produced Oobi for Noggin, Wonder Pets! for Nickelodeon, and 3rd & Bird for the BBC. It has also released a variety of independent short films. Since 2017, the company has been owned by Studio 100, which entered a co-production agreement to create the comedy series Doctor Space.

1st Logo (April 7, 2003-2009)


Logo: On a black background is the text "Little Airplane Productions" in Felt Tip Roman colored white at the top of the screen; in the center is a rectangle-shaped video of a gold colored bridge and green trees with a little girl wearing a hat and a blue dress, going in circles with her arms out. A small butterfly flies throughout the video.

Trivia: The footage was taken from Josh Selig's 1994 Sesame Street short "I'm a Little Airplane", which is where the company got its name. The short was filmed at Central Park in New York City.

Variants:

  • The size of the URL may differ.
  • On Oobi, the butterfly doesn't appear in the square.
  • An early variant exists where the clip is in full size with the text in black below the girl.
    • On the company's website, the text is removed and the clip from Oobi is used.
  • Sometimes, the website URL appears under the logo, with(out) the 'www.'
  • On Go, Baby!, the URL is removed and the 2004 Granada logo appears below the logo.

Technique: Live action.

Music/Sounds: A little girl saying one of the following statements:

  • Oobi: "This has been a Little Airplane production."
  • Wonder Pets and Go, Baby!: "Little Airplane!" (possibly voiced by Danica Lee)
  • Official website: "Welcome to Little Airplane Productions."

Availability: Uncommon.

  • Seen on reruns of The Wonder Pets! and Oobi on Nick Jr. until both shows were removed from the channel. Also seen on Go, Baby! on Disney Junior.
  • The website version is extinct, as they have updated their website. However, it was seen using the Wayback Machine.

Legacy: This is seen as a memorable logo among those who grew up watching Little Airplane's shows made during this time.

2nd Logo (2008-April 8, 2016)


Logo: On a black background, a red and white emblem with an airplane on it with "Little Airplane" at the top and "Productions" on the bottom, bounces down to the screen. The URL address fades in.

Variants:

  • A still in-credit variant without the URL appears on some shows. Discovery Kids (Latin America) airings of The Dog & Pony Show don't show the logo at all.
  • On Tobi!, the animation is in-credit.
  • A still version on a white background also exists, again lacking the URL.

Technique: 2D animation.

Music/Sounds: A "BOING!" sound when the emblem bounces onto the screen, followed by the "Little Airplane!" sound from the last logo (again, possibly voiced by Danica Lee).

Music/Sounds Variants:

  • A video of a tour through the company has a "DING!" sound effect replacing the "BOING!" sound.
  • Otherwise, the end theme plays over it.

Availability: Common.

  • The animated version is rare and appears on 2009-2010 episodes of The Wonder Pets!. Also intact on reruns of episodes from that time on Nick Jr.
  • The "ding" variant can be found at the end of the video showcasing the tour of the company.
  • The in-credit version appears on 3rd & Bird, Small Potatoes, Super Wings and The Dog & Pony Show.
  • The still white background version appears on The Adventures of Napkin Man and P. King Duckling.
  • With the introduction of a new logo in 2021, its days are numbered.

Legacy: Another popular logo among those who grew up watching Little Airplane's current well-known produced shows from this era.

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