JibJab Media

From the Audiovisual Identity Database, the motion graphics museum


Background

JibJab is an American digital entertainment studio based in Los Angeles, California. Founded in 1999 by brothers Evan and Gregg Spiridellis, it first achieved widespread attention during the 2004 US presidential election, when their video of George Bush and John Kerry singing "This Land Is Your Land" became a viral hit. Initially known for political and social satire, JibJab also produced commercials and shorts for high-tier clients, before focusing on its now-flagship personalized eCard and messaging services. In 2012, JibJab also expanded into the children's educational market with its multi-platform learning program, StoryBots, which has since spawned two Netflix TV series, Ask the StoryBots and StoryBots Super Songs. In 2019, JibJab was acquired by private equity firm Catapult Capital.

1st Logo (July 2000-December 22, 2014)


Visuals: On a black background, a circle frame of two moustached men with pink skin, dressed in black-and-white uniform clothing and placed on a light blue background, zooms in and spins clockwise rapidly. The frame then shakes a bit and stops at the center as the two men turn towards the viewer. The combed-haired, thin-moustached man on the left says "JIB!", while the curly-haired, thick-moustached man on the right follows him with "JAB!" in an interruptive manner. The men turn back to their normal position, and the white-light blue gradient word "JIBJAB" in a Clarendon font, curved and mildly split at the middle, and with a 3D-ish black border and a thin white border around its letters, fades in and zooms out from the bottom, landing on the bottom half of the frame. The logo then fades out. A copyright stamp is seen at the bottom-center throughout the logo's duration.

Variants:

  • Since The Great Sketch Experiment in 2006, the logo has smoother animation.
  • Starting with He's Barack Obama in 2009, the logo is presented in widescreen.
  • On JibJab's 2014 Year In Review video, the white frame around the circle is removed, the circle is more cyan, and "JIBJAB" is white without its borders, and is less curved.
  • On Leo Loves Hillary, Deck The Halls, some JibJab TV commercials, and when the logo has a different background, the copyright stamp is omitted.
  • On JibJab TV commercials, the logo is shortened. The frame spins only once, and the logo immediately fades out after "JIBJAB" is placed.
  • On early JibJab eCards, the short variant plays on the top of the screen to make space for the text "SENDABLES", placed on a curved red scarf, to fade in with a white pointy flash. The whole thing takes place on a blue rotating background.
  • On re-releases of early JibJab shorts labeled "From The Vault", the logo is small and black-and-white, and is placed on the top, above the stacked words "FROM THE VAULT (year)" in a Clarendon font, which are placed between two short lines. Two hand signs point to whichever year the short was originally released in. The whole thing takes place on grainy film.
  • On The Great Sketch Experiment, the logo is placed on a cardboard background, and "JIBJAB" zooms out with a black circular border connected to it, which is added to the frame. The logo then immediately fades out to the opening sequence.
  • On Matzah Rap, the logo, forming like before, is placed on a gray brick wall background, which has graffiti sprayed on it.
  • On Time For Some Campaignin', the logo is placed on a waving striped flag background tinted in blue, which has stars on it.
  • On JibJab's 2005 Year In Review video, the logo is placed on a wooden background.
  • On JibJab's 2008 Year In Review video, the logo is placed on a blue dotted background.
  • On JibJab's 2010 Year In Review video, the logo is "Sweded": the frame is made out of paper, and the men are puppets. They utter the phrase, look at each other, then turn back and nod repeatedly. Meanwhile, a human hand holds in "JIBJAB" on a stick.
  • On JibJab's 2011 Year In Review video, the logo is "Sweded" once again: this time, the frame is still and the men too are paper cutouts, who are held on sticks. Their mouths move in JibJab's signature style, and "JIBJAB" is brought in on threads.

Technique: 2D animation.

Audio: A revving sound, followed by a cymbal crash reversed, then played forward. Then, the men utter the phrase, and two synthesized whooshes with a faint warbling sound play when "JIBJAB" appears.

Audio Variants:

  • On some videos, the men utter the phrase at a slower pace.
  • On JibJab TV commercials, the revving sound is blurred out.
  • On early JibJab eCards, the revving and whooshes are blurred, and a twinkle is heard when "SENDABLES" fades in.
  • On "From The Vault" releases, a film projector is heard.

Availability: It is seen on short videos, music videos, Year In Review videos, and earlier TV commercials and eCards produced by JibJab. Since 2015, JibJab videos have no logos at all.

2nd Logo (August 12, 2016-August 24, 2018)


Visuals: Just the JibJab print logo on an orange background, with "JIBJAB BROS. --STUDIOS--" in a black Clarendon font replacing the curved "JIBJAB" text. The logo fades out at the end, with the background sooner.

Technique: Fading effects.

Audio: The ending theme of the show.

Audio Variant: On "Barnyard Animals" from Storybots Super Songs, the cow talks through the logo. He says "I know those guys! JIBJAB! YAY!".

Availability: Seen on seasons 1-2 of Ask The StoryBots, StoryBots Super Songs, and A StoryBots Christmas on Netflix.

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