Imagine Entertainment/Logo Variations

From the Audiovisual Identity Database, the motion graphics museum

These are the logo variations seen throughout the years by Imagine Entertainment, with more to be added over time.

Psycho (1998): The drop of water is replaced by a drop of blood. Also, the completed logo is in black and white.


How the Grinch Stole Christmas (2000): Before "ENTERTAINMENT" fades in, snowflakes start to fall. After the logo fades out, the snowflakes remain, but the black background turns into a dark blue sky, which segues into the opening credits. On the UK VHS version and on 4:3 prints, along with the film itself in full-screen, it is the same variant but in open matte. On 35mm uncropped film scan prints, it is zoomed out to a much farther distance.


The Cat in the Hat (2003): The background is blue and we see Fish in a Dish swimming. The words are the colors from the Cat's hat in a custom font for the film, which is the same for its Universal Pictures and DreamWorks Pictures logos. On 35mm open matte film scan prints, it is zoomed out to a much farther distance. All three logos were designed by Imaginary Forces.


Curious George (2006): After the logo appears, Curious George's hand touching the logo from the middle. The text "IMAGINE" waves a little and the black background changes into blue water, segueing into the beginning of the movie. "Upside Down" by Jack Johnson (the film's opening song) plays during the logo.


The Da Vinci Code (2006): After the logo appears, a blue searchlight lights up the logo and the camera pans to the right. On small widescreen prints, the logo is in 16:9 open matte.


American Gangster (2007) and Changeling (2008): The logo is in black and white.


Angels & Demons (2009): After the logo appears, the text "IMAGINE" flickers and shines like antimatter.

On the trailer for this film, the logo is tinted in blue.


Take Me Home Tonight (2011): The "PRESENTATION" variant of the 1988 logo is used, since the film is set in 1988.


Katy Perry: Part of Me (2012): An orchestral rendition of "The One That Got Away" by Katy Perry is heard in the background. The logo is also sped up extremely fast.


American Made (2017): The logo begins as usual, but just as the water drop hits the surface, the screen glitches and it turns into the 1988 logo (with "PRESENTS" underneath it).

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