First Choice (1983-1984)

From the Audiovisual Identity Database, the motion graphics museum


Background

Launched in 1983, First Choice was a Canadian network premium channel. The first film aired by the channel was For Your Eyes Only.

Logo (1983-1984)

Visuals: On a black background, three streaks suddenly shoot towards the center of the screen, which causes two lights to scan across both halves of the screen. These reveal streaks and hints of stars zooming towards their ends, in which seconds later are engulfed in several lavender stars. Through an iris-out effect, it reveals a dark blue starfield, as several of the maple leaves in yellow zoom along to the edges of the screen. A large maple leaf outline made of shiny gold lines then arcs down and up to the center of the screen, glowing as it reaches it. Five blue streaks then strike the leaf, causing it to explode. As an explosion occurs, it fades onto a black background, and it reveals a glowing gold outlined "1". Gold segmented lines on both sides settle next to the "1" and they shorten to form the sides of a maple leaf. It flashes, with the "1" and the sides of a maple leaf filled in gold. Various blue segmented lines shoot from the sides to form the text "FIRST CHOICE".

Technique: Possible scanimate animation by Image West, who also animated the Rede Manchete ident four months later.

Audio: A mixed disco/triumphant-like theme.

First Choice (1983-1984)
First Choice Superchannel
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