Draft:Panasonic (Commercial Tags)

From the Audiovisual Identity Database, the motion graphics museum


Credits

Background

Panasonic Holdings Corporation is a Japanese electronics company headquartered in Kadoma, Osaka. It was founded in 1918 by Kōnosuke Matsushita under the name Matsushita Electric. In the 20th century, the company was the largest electronic manufacturer worldwide. In the Japanese market most of Matsushita's products were sold under the National brand. In 1955, the company began distributing audio players and lamps internationally under PanaSonic. A related company, Sanyo, was founded by Toshio Iue, the brother-in-law of Kōnosuke Matsushita in 1947.

In 2008, Matsushita Electric changed its name to Panasonic Corporation. During that time, the company began phasing out the National and Sanyo brands and fused them under the Panasonic brand. In 2022, it became a holding company.

Currently, the company's focus on manufacturing tends to be towards automotive and air transport, industrial solutions, and home renovation and construction utilities.


Edit section

1st Tag (2004-2009)

Visuals: On a black background is the white "Panasonic" wordmark zooming in; at the front of the logo is various illuminated squares shining in yellow, green and blue zooming out towards the bottom of the logo, forming the silver text "ideas for life", which then shines at the end.

Technique: CGI.

Audio: A high-pitched "ping", and an announcer saying "Panasonic, Ideas For Life".

Availability: Seen at the end of commercials for Panasonic's Viera line of TVs and the Lumix line of cameras during the period. This tag was mostly used in Japan until 2006, when other international commercials began to use it.

2nd Tag (2009-2013)

Visuals: On a black background, the blue shiny Panasonic logo is revealed while a star appears shining at the top of the "P". The text shines and slightly zooms in, while the "ideas for life" slogan reveals itself through a blur. At the end, as both texts settle, the Panasonic logo turns white, and the "ideas for life" slogan turns dark gray.

Technique: CGI.

Audio: Just the announcer from before.

Availability: Seen at the end of commercials for Panasonic's products during the period, including the Viera line of TVs, the Lumix line of cameras, the Toughworld line of office products, and the Evolta batteries.

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