DeAgostini Quality Video

From the Audiovisual Identity Database, the motion graphics museum


Background

DeAgostini Quality Video is the home media division of Italian media holding company DeAgostini S.p.A., operated under its DeAgostini Communications unit.



1st Logo (1990-2004)


Visuals: A yellow background fades in. The "DeAGOSTINI" wordmark then moves into the screen in side view and spins into normal as it moves down. A blue filmstrip then brings up from the right side and the "e" of the company name shrinks above between the letters. The filmstrip then goes on to make a circle, then a short filmstrip line comes out from the top-left and moves diagonally to the bottom-right of the filmstrip circle, forming a "Q". The words "QUALITY" and "VIDEO" then slide from both sides in side view and spin into front view. "DeAGOSTINI" then zooms out as a zig-zag rectangular border fades in between the about-to-be-formed logo, as lines appear below the elements. The yellow background fades out, leaving the rectangular logo intact with the yellow color. The final result resembles that of a stamp.

Variant: A normal version of the logo exists, where the DeAgostini text animation is the only one present, and the entire thing is either on a black or blue background.

Technique: CGI.

Audio: A synth bass pattern plays throughout. An eerie synth choir is heard, followed by digital sounds, a held synth pad and whooshes. The synth pad then makes another note, followed by a synth brass note while the logo stops forming.

Availability: Seen on videotapes and early DVDs of some libraries like Fiabissime and Teletubbies. If you're checking out a recent Italian VHS release, it would be mostly made by this company.

2nd Logo (2004-2010s)


Visuals: On a bluish gray-black background, a silver rounded rectangle forms out of a large blue light. The rectangle then spins around to its other side. As such it reveals the DeAgostini wordmark on the bottom, along with "QUALITY VIDEO" on the top. Two filmstrips layered on each other with the letters "QV" on them appear in between the text. The rectangle then shines a bit while blue light travels upwards and the whole logo fades white. The rectangle then disappears with the logo remaining, which also fades out. After it fades out, a water droplet falls, creating a ripple. As this happens, a turquoise sphere comes into view from the top of the screen, rotating to reveal a sunburst-like design on the right of the sphere. The sphere zooms back as the sunburst shines, rotating towards the viewer as it does, settling at the center of the screen. Once it settles, the sunburst shines brighter as the white "DeAGOSTINI" wordmark flashes in. The sunburst's light dies down as the white word "presenta" fades in below the name.

Variants:

  • On DVD releases, the text "DVD" is added to read "QUALITY DVD VIDEO" and the filmstrips have been replaced with a DVD, which comes flying in a la the Paramount DVD logo.
  • On PC games, the DVD variant is used, but with the text "QUALITY CD-ROM" instead.
  • Sometimes, the "presenta" text would be omitted, or would be in English.

Technique: CGI.

Audio: The 1st part has a loud whoosh, followed by a soft choir and synth with some droplets, and ending with a single whoosh. The 2nd part has a water dripping sound effect, followed by an orchestral piece with a synth/orchestral ascending sound as the sphere zooms back, and a piano ding at the end.

Availability: Can be found on several releases by them.

3rd Logo (2004-)


Visuals: On a black background, a turquoise sphere shines bright. The sphere moves when the ray opens with the "DeAGOSTINI" wordmark fading in. Then the ray disappears to reveal the half sunburst on the right inside of the sphere.

Technique: 2D computer animation.

Audio: None, or dreamy music.

Availability: Seen on Dragon Ball Z DVD.