Dark Toy Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the vanity plate of Karey Burke and Todd Holland (who previously founded Walking Bud Productions).

Logo (September 14, 2011-April 11, 2013)

Visuals: On a black background, a series of letters type themselves in from the top-down a la The Matrix. When finished, the letters spell "darktoykareytodd" (referring to Karey Burke and Todd Holland) in a series of horizontal lines. In the process, the center copies of "kareytodd" (center-top left) and "darktoy" (center-bottom right) glow and light up, as three squares, colored in red, blue and green, and respectively containing a letter spelling the text "TOY", pop in, as "DARK" wipes in above and "ENTERTAINMENT" appears below letter-by-letter. The background words fade out, leaving an entirely black background.

Variants:

  • Sometimes, it shares the screen with other logos.
  • A version exists where the logo slowly zooms out (including the background).

Technique: 2D computer animation.

Audio: Fast-paced digital typing, ending with a digital "beep" mixed with a squeak.

Audio Variants:

  • Sometimes, a different theme is heard. There is a sizzling-like static sound, ending with an ominous synth note mixed with a springing sound.
  • NBC airings use a generic theme and voiceover.

Availability: Seen on the USA version of Free Agents, Go On and the failed pilot of Isabel.