Creative Technology
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
2K-tan
Captures by
2K-tan
Video captures courtesy of
2K-tan, ALive and Kazumi's J4MP
2K-tan
Captures by
2K-tan
Video captures courtesy of
2K-tan, ALive and Kazumi's J4MP
Background
Creative Technology, also known as Creative Labs, is a multinational technology company founded in 1981 in Singapore. Creative initially developed computer systems for the Singaporean Chinese market during the 1980s, but their focus largely shifted towards sound system and multimedia technology for computers. Their brand of sound cards, called SoundBlaster, has become one of the most popular products thanks to its advanced capabilities that stood out from other sound cards of the time, mostly during the 1990s to 2000s. Today, the company still specializes in audio equipment, with their scope further extended to speaker systems, headphones, audio players and other peripherals. In its home country of Singapore, Creative also develops Chinese-language software solutions for the local market.
Logo (2001-2005)
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Visuals: On a black background, a ripple brings up the Creative logo, consisting of the word "CREATIVE", mostly in turquoise with the "A" being in orange aside from a turquoise underline below it.
Variants: On later CDs, the logo was changed to start with the EAX logo, consisting of a gray rectangular outline having a square with a typhoon-like shape and the text "EAX" next to it. The EAX logo instantly ripples into the Creative logo.
- After the introduction of EAX Advanced HD, the EAX logo was changed to include the word "ADVANCED" in gray below it, with the larger script-like "HD" in a blue/white gradient next to it.
Technique: CGI.
Audio: A bell "ding" playing alongside a synth chord with the sounds of water flowing layered over them, followed by a 3-note piano and orchestra theme, with a synth flourish at the end.
Availability: It appears on Sound Blaster driver installation CDs since the release of the Sound Blaster Audigy sound card, and appears as the file "startup.avi" when booting up the Autorun installer or opening it with a video player.
