Commonwealth United Entertainment: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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[[Category:Movie Logos]]
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[[Category:American Movie Logos]]
[[Category:American film logos]]
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[[Category:ViacomCBS]]
[[Category:ViacomCBS]]

Revision as of 15:29, 28 July 2021



Background

Commonwealth United Entertainment was a film production and distribution company. It was formerly known as "Commonwealth United Corporation" (also known as "Television Enterprises Corporation"). It was purchased by National Telefilm Associates, Inc. (later known as "Republic Pictures Television", then "Spelling Television" and now "CBS Television Studios") in 1971. Paramount Pictures currently owns the studio's output via Republic Pictures and is copyrighted to Melange Pictures LLC (a holding company created by Paramount to hold the copyright to the Republic library).


1st Logo (1968-1969?)

Nickname: "The Commonwealth Rings"

Logo: On a black background, we see a series of rings (in red, green, and blue) zoom in. A white ring comes in and the right side opens and reveals "UC", while still in the original "C". Underneath, "COMMONWEALTH UNITED CORPORATION" comes out from the center and the text forms on either side after moving from the center. The logo looks similar to the 1968 Cinerama Releasing Corporation logo.

Variant: Depending on the film quality, the red ring would appear reddish-orange, the green ring yellow, and the blue ring green.

FX/SFX: The rings zooming in.

Music/Sounds: A dreamy fanfare.

Availability: Very rare. Can likely be seen on any of the studio's output from this time frame. May get preserved on home media releases by NTA Home Entertainment/Republic Pictures Home Video, Artisan Entertainment/Lionsgate Home Entertainment, and/or Olive Films.

Editor's Note: For a(n allegedly--the exact date of this logo is unconfirmed) 1960s logo, this logo looks pretty advanced and looks more like a Scanimated logo from the late '70s.

2nd Logo (1969?-1971)

Nicknames: "The Commonwealth Displayer", "The Dots", "The Dotted World Map"

Logo: On a black background, we see white spots (as if it were a football display screen) appearing on determined places on the screen, then silhouettes of all the continents in the world appear, also made of colored spots. Once all the continents have appeared, a blue background (made of spots) wipes from the left. Once completed, the entire screen turns blue. The letters "COMMONWEALTH UNITED" (in brown, and also made with spots) appears. After a few seconds, the lettering turns light pink, and the background turns darker. Then, the background turns black, and the letters change to yellow, and at the end, to white.

Trivia: This logo was later reused as the 1970s National Telefilm Associates logo (only with "NTA RELEASE" appearing instead and it appears over the continents to hide this studio's name).

FX/SFX: The spots appearing and wiping.

Music/Sounds: Several "ding"-like sounds when the white spots appear, then a funky brass melody is heard, accompanied with bass and piano.

Availability: Rare. Can be seen on some of their output released by NTA Home Entertainment and Republic Pictures Home Video. Most recently seen on the 2005 Blue Underground DVD release of Venus in Furs and the Lionsgate Home Entertainment DVD release of Julius Caesar (1970 version). May get preserved on other home media releases by Artisan Entertainment/Lionsgate Home Entertainment, and/or Olive Films.

Editor's Note: This logo has a really nice musical theme and the animation is very impressive for the late 60s, though the continents are poorly drawn, most notably South America.

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