China Movie Channel

From the Audiovisual Identity Database, the motion graphics museum


Background

China Movie Channel (also known as CCTV-6) is the national movie broadcasting channel of the China Central Television company, which began operations in January 1, 1996. Many of the channel's operations are managed by the China Film Group Corporation.

Logo (September 15, 2011-)

Visuals: On a space background with faint stars, a flash is seen, as the camera zooms past various gold squares. A few seconds in, the squares fade into various gold filmstrips where the camera then zooms in through the sprockets. Then, it finally zooms out to reveal that we were inside three gold 2D filmstrips with a striking resemblance to the Motown logo, and stop on their positions, which then stops shining and the Chinese company name appears underneath, and a streak forms a gold line in between the logo and text.

Technique: CGI.

Audio: A rising violin which syncs with the first half of the animation, then the violins decrease as the logo forms.

Availability: Seen on some movies such as One Wrong Step.

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