China Film Administration

From the Audiovisual Identity Database, the motion graphics museum


Logo (April 10, 2000-)


Visuals: Over a green background, the logo starts with golden filmstrips forming a dragon. Then we see a red square with golden borders drawn in behind the dragon. Text at the bottom is revealed by lights passing by, indicating the movie, the release date of said movie, and the company name "国家电影局.", in a hand-written font, with the "FILM BUREAU STATE ADMINISTRATION OF RADIO FILM & TV" below as well.

Variants:

  • Films produced in scope from 2000 to 2018 have green bars surround the logo, which is in the same shade as the background of the logo. This is mostly visible at the first seconds of the logo, which cuts out the filmstrip's animation.
  • There is a 4:3 version seen on some films from the early to mid-2000s. Here, the logo and the company name are spaced further apart, and are both much smaller overall.
  • From 2012 to 2013, the text reads "FILM BUREAU, STATE ADMINISTRATION OF RADIO, FILM & TELEVISION". Also, the company name in Chinese is now set in a different serif font.
  • In 2013 to 2018, the text was extended to "FILM BUREAU, STATE ADMINISTRATION OF PRESS, PUBLICATION, RADIO, FILM AND TELEVISION".
  • Starting in 2019, the logo was enhanced with improved CGI. Also, the name now simply reads "CHINA FILM ADMINISTRATION".

Technique: CGI.

Audio: A drumroll leading to a 3-note triumphant fanfare (played first on horns, then on trumpets).

Audio Variants:

  • For some films throughout the mid-2000s, the fanfare is re-orchestrated with more percussion and brass.
  • A few films have the logo silent, with In Love We Trust being an example.

Availability: It's virtually on every single Mainland Chinese movie released since the turn of the millennium such as Roots and Branches, Seven Years Marriage, Journey to the West: Conquering the Demons, The Autobots, and Hedgehogs, to name a few. This could be also seen on Chinese prints of foreign films like Rio 2. This is commonly removed on international prints of films, but it is retained on Netflix prints of films such as Animal World, The Wandering Earth and New Gods: Nezha Reborn, sometimes with or without the Netflix logo preceding it. It's also retained on the Shout! Studios release of The Legend of Hei.

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