Barbie Software

From the Audiovisual Identity Database, the motion graphics museum


Barbie Software is a vanity label of Mattel that was used in titles published by their software subsidiary Mattel Media/Interactive, and later Vivendi Universal Games.

1st Logo (October 1, 1997-1999)

Visuals: On a deep magenta background, there is the Barbie logo of the time, with the text "Software for Girls" underneath, both accompanied by registered trademark symbols. There is a disc to the left of the said text.


  • On some games, the background appears to be purple-toned and it has a TM symbol next to the texts. There is also a shadow behind the logo.
  • On Barbie: Cool Looks Fashion Designer, the normal logo appears in a box on a cloud backdrop.
  • On Barbie: Nail Designer, the logo appears on the top left in the title screen of the game.

Technique: A computerized printed image.

Audio: None or the opening theme to the game.

Availability: Seen on Barbie: Magic Hair Styler, Barbie: Jewelry Designer, Barbie: Nail Designer, Barbie: Riding Club and Barbie: Cool Looks Designer. The variant appears on Adventures with Barbie: Ocean Discovery, Detective Barbie in the Mystery of the Carnival Caper and Barbie: Sticker Designer.

2nd Logo (1999-2001)

Visuals: Same as before, except that the Barbie logo is different.

Technique: A computerized printed image.

Audio: None.

Availability: Seen on the Barbie PC games Barbie: Generation Girl Gotta Groove, Barbie as Princess Bride, Detective Barbie 2: The Vacation Mystery, Barbie as Sleeping Beauty, Barbie: Beauty Styler, Barbie: Super Sports, Working Woman Barbie, Barbie: Digital Makeover, Barbie: Magic Genie Bottle and Barbie: Pet Rescue.

3rd Logo (September 4, 2001-2004)

Visuals: On a pink background, there is the Barbie logo on the top of the word "SOFTWARE". On the right of it is pixels in a star-like shape.

Technique: A digital graphic.

Audio: Usually none, but on Barbie: Team Gymnastics, there is Barbie talking about the game over the logo.

Availability: Seen on Barbie as Rapunzel: A Creative Adventure, Barbie: Explorer, Barbie: Team Gymnastics, Barbie of Swan Lake: The Enchanted Forest, Barbie: Beach Vacation, Secret Agent Barbie, Barbie: Mermaid Adventure, Barbie: Beauty Boutique, Barbie Horse Adventures: Mystery Ride and Barbie: Sparkling Ice Show.

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