Atlas Entertainment

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 02:55, 5 November 2022 by SuperMax124 (talk | contribs) (Text replacement - "American logos" to "United States")

Not to be confused with Atlas Film or Atlas International.


Background

Atlas Entertainment is the production company of Charles Roven. It was originally formed in 1995 from the merger of Roven and Bob Cavallo's previous company and Steel Pictures, owned by Roven's wife Dawn Steel. In 1999, after Cavallo left the company to join Walt Disney Studios and Steel died, Atlas was merged with Gold/Miller Management to create Mosaic Media Group. In 2008, Roven split off his ties from Mosaic, and relaunched Atlas Entertainment with a first-look deal at Sony Pictures.

1st Logo (January 16-April 10, 1998)

Nickname: "The Big Yellow"

Logo: On a black background, we see a big yellow "A", having three ledges to the right, which resemble the letter "E". Below, the name "ATLAS ENTERTAINMENT" is seen.

Variant: On Fallen, the logo is orange instead.

FX/SFX: None.

Music/Sounds: None.

Availability: Appeared in City of Angels and Fallen after the ending credits.


2nd Logo (February 12, 2009-July 6, 2018)


Nickname: "Atlas Holding Earth"

Logo: We see a gleaming image of a rotating globus, depicting Earth in ancient scripts. Shreds of white steam pass around as the camera zooms out, and the globus turns glowing white. It lies on the shoulders of a man, which is a reference to the Greek mythological figure Atlas. The silver words "ATLAS ENTERTAINMENT" are seen below in Relief font.

Variant: At the end of Scooby-Doo! Curse of the Lake Monster and Batman v Superman: Dawn of Justice, the logo is still. At the beginning of American Hustle this logo is redesigned to fit the movie's style.

FX/SFX: The globe rotation projected in CGI, created by OMSTUDIOS.

Music/Sounds: A quiet synth note with air-like sounds, composed by Tom Tykwer, Johnny Klimek, and Reinhold Heil, or the closing theme of the movie. None for the still version.

Music/Sounds Variant: On Season of the Which, it uses the opening theme.

Availability: It first appeared on The International and Season of the Witch and started to be seen at the end of films such as Warcraft, Suicide Squad, Wonder Woman and Justice League. It also appeared on the TV adaptation of 12 Monkeys. Don't expect this to appear on The Whole Truth despite the company being involved in the film.


3rd Logo (March 3, 2019- )


Nickname: "Atlas Holding Earth II"

Logo: In space, we see a blue light shining from the globe, then a different man wearing a cape, which represents the Greek Titan Atlas from the last logo, is shown holding the globe with it. As the camera zooms out, and unlike the last logo, the man began to move, as one of his arm is letting of the globe only to his strength as he started lifting the globe up to the air. The words "ATLAS" in Trajan font and "ENTERTAINMENT" appears in an Avenir Next font are seen.

Variants:

  • On Wonder Woman 1984, the logo is shortened where it begins with the man begin to start lifting the globe.
  • A sped-up version of this logo exists.

FX/SFX: CGI animation.

Music/Sounds: None or the opening theme of the movie.

Availability: It first appeared on Triple Frontier and the TV series What/If. It started to appear at the end of films like Wonder Woman 1984 and The Suicide Squad. It also appeared on season 2 of Dirty John.

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