Astley Baker Davies

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 12:24, 7 April 2022 by imported>Henrynguye5 (→‎Background)


Background

Astley Baker Davies is the company who produces the popular childrens' series Peppa Pig. They also produce Ben & Holly's Little Kingdom and The Big Knights. It was founded by Neville Astley, Mark Baker and Phil Davies in January 1994. In 2015, they were acquired by Entertainment One. The company did not have an on-screen animated logo until 2002.

(2002; May 31, 2004-)

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Logo: On a black background, we see an oval shape with sphere and upside-down triangle shape inside. The oval spins a bit, while the circled words "ASTLEY・BAKER・DAVIES" appear, and the oval stops spinning.

Variants:

  • There is an in-credit variant.
  • A still version exists.
  • A variant with this logo (in black) in grey rectangle with oval spinning is seen on their website.
  • On Peppa Pig: My First Cinema Experience, the eOne logo spins to reveal the Astley Baker Davies logo. This variant takes place on a light blue background.
  • On Nickelodeon airings of Peppa Pig, the logo has a shadow.
  • On the Peppa Pig pitch pilot from 2002, there is a prototype variant where the text is on the bottom with a different font, and a website URL is seen.

FX/SFX: Spinning, the words appearing. Simple animation.

Music/Sounds: Squeaking chair/door sounds when the oval spins, and a click when it stops spinning.

Music/Sounds Variant: The sounds are heard at the same time as Peppa's laugh for the 2002 pilot of the show.

Availability: Common. In-credit version appears on Ben & Holly's Little Kingdom and Peppa Pig. The animated version can be spotted on DVDs of aforementioned shows, such as the 2009 remaster of The Big Knights. The previously mentioned 2009 remaster contains the still logo at the end of episodes, but other versions (including the original airings) use the BBC Worldwide logo.

Editor's Note: None.

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