ATI Technologies

From the Audiovisual Identity Database, the motion graphics museum

Background

Founded in 1985 in Canada, ATI was one of the leading companies in the visual processor market. ATI was purchased by AMD in 2006 and branding phased out in 2010.



1st Logo (1990s)

Visuals: On a black background, there is the stylized letters "ATi" in 3D, connected. The ® symbol appears to the left of the logo. The word "TECHNOLOGIES INC.", inside of a oval, is seen below the logo.

Technique: A sprite-based graphic.

Audio: None.

Availability: Seen at least on the PC ports of Mortal Kombat 3 and Super Bubsy.


2nd Logo (Early 2000s-2007)

Visuals: There is a red box on a white background. Inside the box is a modified version of the ATi logo in white, this time the letters are disconnected. A copyright notice appears below.

Variants:

  • An animated version exists. a moving Matrix-like background, there is several rays wipe in the red box.
  • On RollerCoaster Tycoon 3, the logo is centered and there's no copyright notice.

Technique: A still, computerized graphic.

Audio: None.

Availability: Seen on Freedom Force vs. the Third Reich.


3rd Logo (2009)


Visuals: On a black background, there is a box with a silver-grey outline appear and zoom out in a red splash effect. Inside the box is another red box, with the ATi logo (from before). Below the letters is the word "RADEON". Below the red box is a black box with the stacked words "PREMIUM GRAPHICS".

Technique: Same as the AMD logo.

Audio: Whoosh sounds.

Availability: Seen on Stalker - Call of Pripyat.

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