AMD
1st Logo (March 23-September 21, 2004)
Visuals: There are green lines swirling on the screen, which eventually fold into a white figure reading "64" with two arcs attached. This appears under the AMD logo with their corporate green arrow, and everything is taken in a box.
Technique: CGI.
Audio: A loud boom sound, then a sustained synth note and a brief swelling of synthesized strings creating a crescendo.
Availability: Seen on Shadow Ops: Red Mercury and Far Cry (x64 version only).
2nd Logo (2007-2011)
Visuals: There is ghostly green light in the form of a well, which dissolves around and the AMD logo rises up and shines. The shine reveals the white bylines "The future is fusion" or "Smarter Choice" underneath.
Trivia: The ATI Radeon logo is based on this one, repainted red.
Variants: There were two variants to advertise two AMD processors:
- AMD Phenom: The green light is changed to purple. Instead of the AMD logo on its own, there is a black rectangle which rotates until it is straight and zooms out. It has the AMD logo on the top, with "Phenom™" below it. Then an object, resembling a paper airplane flies in from the right and flies into the rectangle, giving a flash. When it does, "64" appears to the side. The music is also different, with whooshing sounds.
- AMD Turion: Very similar to the Phenom variant, but the light is orange. Instead of "Phenom™", it now reads "Turion™". What flies in from the right is what resembles a curled up piece of paper (complete with sounds of paper rustling). The music is once again different from the other variants.
Technique: CGI.
Audio: A dull synth sound.
Availability: Seen on Demigod, Darksiders, Dirt 2 and Warhammer 40.000 - Dawn of War II. The variant with the byline "The Future is Fusion" was occasionally seen at the end of commercials for AMD or ATI hardware.
3rd Logo (May 24, 2011-February 19, 2013)
Visuals: On a black background, there is an explosion which leaves a lot of sparkles and the background goes red. A rounded silver box appears in the center, then suddenly flashes red and zooms in a little closer, while the background turns black again. There are the words "GAMING EVOLVED" (in two lines) in the box, placed under the custom "GE" logo and the background there is red with a cobweb-like crack in the center. The lower part of the box is black and a fully white AMD logo appears there.
Technique: CGI.
Audio: A brief roar, which suddenly gets cot off by an explosion mixed with a synthesized riser, followed by a boom and an electric guitar note with a heartbeat in the background.
Availability: Appeared on Saints Row the Third, Hitman Absolution and Dirt 3. The still version was used on Crysis 3.
4th Logo (March 19-26, 2013)
Visuals: The logo is seen being formed up close in shots and pan overs on the word "GAMING". The logo is then dropped onto a ring of arms and pistons, in which sparks pop out occasionally. The logo then zooms in.
Technique: CGI.
Audio: Assembling sounds followed by a crash.
Availability: Appeared on The Walking Dead: Survival Instinct and BioShock Infinite.
5th Logo (February 25-October 6, 2014)
Visuals: On a black background, an incomplete crystal ball is rotating and pushed towards the screen with a red light in the middle. The crystal then collapses into a series of rotating diamonds on a red crystal background until they form a more squared version of the icon from the 3rd logo. It zooms out to reveal a shield with the AMD logo and then the text from before appears below the icon, which then flashes.
Technique: CGI.
Audio: Beating sounds (i.e. punching, slicing, stabbing, bones crushing, etc.)
Availability: It was seen on Thief and Alien Isolation.
6th Logo (May 5, 2017-)
Visuals: On a gray background, the white AMD arrow appears to be zooming out a bit, until it zooms in front of us, briefly leaving a white and red glow. The arrow then zooms out again, this time alongside the white AMD wordmark, and zooms out to the center. Shortly after, the gray background fades to black, as "RYZEN | R A D E O N" fades in below the AMD logo. The complete logo then gradually zooms out and fades out.
Trivia: This logo is used to advertise AMD's latest processor family, Ryzen, and their latest generation of Radeon graphics cards.
Variant: On a TV spot for Wolfenstein II: The New Colossus, the logo starts with the Radeon RX Vega logo, which then flips to the Ryzen logo, and lastly to the finished product of the main variant, albeit smaller and more centered, and without the zoom out animation.
Technique: CGI.
Audio: A whirring sound as the AMD Arrow zooms in, followed by a crash when the whole logo appears, and a heartbeat (if one listens very closely) when the Ryzen & Radeon logos appear.
Audio Variant: On the TV spot variant, drums are heard throughout.
Availability: Spotted on Prey (2017) and Wolfenstein II: The New Colossus for PC. The TV spot variant was only seen on a commercial for the latter game. This logo can also be seen on Tom Clancy's The Division 2 for PC.
