ADOR

From the Audiovisual Identity Database, the motion graphics museum


Background

ADOR (어도어; short for All Doors One Room) is a South Korean record label, founded in 2021. It is an independent label under the management of HYBE.



1st Logo (2022-)

Visuals: There is a water blob with "ador" in white embedded in it.

Technique: CGI.

Audio: The closing music.

Availability: Seen on the promotional video for NewJeans, titled "We Are NewJeans".

2nd Logo (2022-)

Visuals: The stylized word "ador" in white. On the music video for "Attention", this logo is in-credit and is seen enveloped in a white oblong outline. On the music video for "Hype Boy (HANNI ver.)", the logo is standalone and is seen without the oblong outline.

Technique: A still, digital graphic.

Audio: Just the ending of the music video.

Availability: Seen on the music videos for "Attention", "Hype Boy (HANNI ver.)" and "OMG".

3rd Logo (2022-)

Visuals: There is "ALLDOORSONEROOM" in a white outlined font, enveloped in a white oblong outline.

Technique: A still, digital graphic.

Audio: Just the ending of the music video.

Availability: Seen on the music videos for "Hype Boy (DANIELLE & HAERIN ver.)" and "Attention (Performance ver.)".

4th Logo (2022-)

Visuals: There is a white oblong shape with "AdOr" in a rounded, stylized font cut out off it.

Technique: A still, digital graphic.

Audio: Just the ending of the music video.

Availability: Seen on the music video for "Hype Boy (MINJI ver.)".

5th Logo (2022-)

Visuals: There is "Ador" within an oblong outline. Usually appears in-credit.

Variants:

  • A standalone variant appears on the music video for "Hype Boy (Performance ver.1)", where it is in blue on a white background. The logo slowly zooms in.
  • Another standalone variant appears on the music video for "Hype Boy (HYEIN ver.)", where it is white on a black background. This variant is still.

Technique: A still, digital graphic.

Audio: Just the ending of the music video.

Availability: Seen on most of NewJeans' music videos, such as "Hurt", "Cookie", and "Ditto" (both sides).

6th Logo (2022-)

Visuals: There is the stacked words "ALL DOORS ONE ROOM" in a handwritten font.

Technique: A still, digital graphic.

Audio: The ending of the music video.

Availability: Seen on the music video for "Hype Boy (Performance ver.2)".

7th Logo (2023-)

Visuals: There is a blue circle with the following multicolored letters inside:

ad
or

Variant: On the "New Jeans" music video, the circle is white and in the shape of a rabbit's head. The rabbit's ears then flop down.

Technique: None. For the "New Jeans" variant, computer animation.

Audio: The ending of the music video.

Availability: Seen on the music videos for "Super Shy" and "New Jeans".