A-Pix Entertainment

From the Audiovisual Identity Database, the motion graphics museum


A-Pix Entertainment was a low-budget video distributor and a subsidiary of Unapix Entertainment. The company folded in 2001, after its parent company filed for bankruptcy, though releases still saw the name used until around 2003. The company's titles were held by Allumination FilmWorks, which was bought by ContentFilm in 2006.

1st Logo (Early 1990s-1998)

Visuals: On a white background, 2 halves of the following text rise up from a invisible line:


"A-PIX" comes from the top, while "ENTERTAINMENT" comes from the bottom.

Variant: At the start of tapes, the colors are inverted, with a dark blue-light blue gradient background and white text.

Technique: 2D computer animation.

Audio: A rising synth flourish, ending with a synthesized pulse. This is actually stock music from the royalty-free library "The Mix", owned by Sound Ideas.

Availability: Can be seen on releases from the company from the period, including My Brother's Wife, Double Edge, Fugitive Rage, and Robot In The Family.

2nd Logo (1998-2003)

Visuals: On a black background, an orange-tinted lens flare is seen in the middle of the screen, with a pair of a light/concentric circles following around them passing by at different angles and speeds, and dark blue streaks of light being present. The flare moves up as the lights move out of the way, and a silver circle with a sun cote-out in it zooms out, capturing the flare as a large silver arch zooms out to capture it, forming a large abstract "A" that zooms out into place. From the right side of the screen, the text "A-PIX ENTERTAINMENT" swings in and settles beneath the logo, and the lens flare fades inside of the circle.

Technique: CGI.

Audio: A majestic 5-note orchestral fanfare, with a short buildup and a faint backup strings in the background. Later releases have the logo silent.

Availability: Can be seen on the company's releases from this period, like Jack Frost (1997). The silent version appears on a 2003 DVD of Oxygen.

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