Yunnan Audio & Video Publishing House

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1990s)

Visuals: On a blue background, there is are two red quadrilaterals: a square in the center and a rectangle at the bottom. They morph into a shape of a bird standing on a partial trapezoid with a stylized "Y" inside, a trademark symbol to the left, and two lines underneath. The logo zooms out before "YUN NAN YIN XIANG CHU BAN SHE" in an arc fades in above the logo and "雲南音像出版社" zooms in on the bottom.

Technique: Analog computer animation.

Audio: Mostly buzzing noise with strings being heard until the second half of the logo.

Availability: Unknown. [Examples?]

2nd Logo (unknown debut year, retired in 2006)

Visuals: Against a space background, the logo from before (now in gold) flies from the right and settling in the top center of the screen. Two Chinese characters in red slides in from the left underneath the logo and the company's name in blue flies in from the bottom.

Variant: There is a variant where the logo freezes when its formation is complete.

Technique: CGI.

Audio: A baby xylophone fanfare. (Just like the Hubei Film Studio logo)

Audio Variants: The logo has many alternate themes:

  • A dreamy tune with choirs singing
  • A proud and bombastic synth fanfare
  • A horn fanfare
  • A soft and lush piano tune

Availability: Unknown. [Examples?]

3rd Logo (2006-2011)

Visuals: On an purple slimy background is the previous logo move with the same animation as last time. Then, the company's name, now in silver, fly in from the right albeit further from the screen, in the addition, a light ray can be seen hovering through the logo, and the footage freezes.

Variant: There is an early variant where the background is a lighter shade of purple.

Technique: CGI.

Audio: A joyful fanfare.

Audio Variant: On one tape, the 3rd Warner Home Video theme was used and repeated twice.

Availability: Unknown.

4th Logo (2011-)

Visuals: On a space background, there is a light getting brighter as several stars form an unspecified shape. When this happened, the trademark symbol in the previous logos, which was initially transparent and white, covers the formation as light passes through the symbol. The background light slowly moves out of the screen while the logo rotates and copies of its parts are seen flying out of it, changing the logo's elements to a gold color. Then, more light dashes along the logo and changes the bird to a gold color. With this transition complete, the logo flies from the top of the screen, alongside "雲南音像出版社" and "YUNNAN AUDIO VIDEO PUBLISHING HOUSE" underneath. It would rest on the center of the screen with some light bursting through the logo before disappearing. The background in this final shot also has lighter blue dust scattered around it.

Technique: CGI.

Audio: An orchestral fanfare that becomes more proud when the logo transforms.

Availability: Unknown

Cookies help us deliver our services. By using our services, you agree to our use of cookies.