Your Baby Can

From the Audiovisual Identity Database, the motion graphics museum


Background

Your Baby Can was a company that made the video series Your Baby Can Read. It went default in 2012 due to the high costs of fighting the Federal Trade Commission's false advertising claims.[1][2]

Logo (2009?-2013?)


Visuals: On a white background, orange footprints appear one by one on the floor, ending with two orange baby hands on the wall. The screen zooms out as the multicolored text "Baby" writes itself on screen. Two purple squares containing "Your" and "Can" appear one-by-one from the top and bottom of the screen respectively, as a blue hat places itself next to the "B". The white background zooms out, revealing it's really a white square on a black background, as the logo completes itself.

Variants:

  • There's a variant where the footprints/handprints are red and the finished background is orange. In addition, the "a" is lavender, the "y" is orange, there's a yellow underline under "Bab" and "Your" and "Can" are in the same font as "Baby".
  • For the Your Child Can series, the screen fades to a blue background, where the still Your Baby Can logo fades in. Then, the yellow text "PRESENTS" (with a black shadow) appears.

Technique: 2D animation.

Audio: A child giggling, and then a short version of the Your Baby Can Read intro.

Audio Variant: On the Your Child Can variant, we hear a different child giggling, and then the opening theme.

Availability: Seen on the Your Baby Can Read and Your Child Can Read series of DVDs from 2009.

References

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