Xin Chao She

From the Audiovisual Identity Database, the motion graphics museum

Logo (1990's)

Visuals: The sequence starts off in space with a rocky celestial object, along with a few more celestial objects in the background. Then, the background ripples and fades to black, as two golden stars, along with Chinese text reading "新潮社", which is spaced by two more stars, and two more stars fly in from the right side of the screen, rotate and settle on a white circle with a blue border, with the top of the text facing the right side of the screen. A navy circle with symbols of a crescent and eight stars in gold on it fades in and zooms from the screen before settling at the center of the white circle. Then, a white human-like character wearing a crimson witch hat and flying on a magical broom flies in from the right side of the screen and moves round the circle, as the stars and the text pop out of the circle for a brief time, before the witch settles when it's in front of the left side of the circle. The witch then turns her head to the screen, and the fibers attached to the handle wobble three times.

Technique: CGI.

Audio: A rapid piano tune that ascends in pitch, followed by a twenty-three-note MIDI-esque synth tune.

Availability: It's known to have appeared on VCDs of Water Margin and the Northeast Chinese dub of Crayon Shin-chan.

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