Xbox One

From the Audiovisual Identity Database, the motion graphics museum

Logo (November 22, 2013-)


Visuals: On a green background is the same X Sphere from the Xbox 360 logo (however the sphere is now white instead of gray) zooming out and rotating into place. "XBOX ONE" fades in. Then three small dots appear underneath the logo as the Xbox One is loading.

Variants:

  • On the Xbox One X, the startup begins with the console's system-on-a-chip exploding. When the system-on-a-chip explodes, streaks of lines travel towards the screen. Then, the startup plays as normal. However, there is a bright light sweeping across the floor, making the text glow and the lighting of the sphere brighten. This would later be used as the regular startup screen for Xbox One dashboards until the production of the console stopped.
  • In 2017, the startup received a minor update: the dots have been removed and the lighting in the sphere is brighter.
  • There is a version without the "ONE" in the logo. This was used in commercials, running at 24fps.
  • Sometimes, at the end, the Microsoft logo appears for a split second.
  • On certain models of the Xbox One, the end animation when the sphere flies toward the camera is cut out.

Technique: CGI by ManvsMachine. It runs at 30fps.

Audio: The ending of the Xbox 360 startup, but low-pitched like the early audio of the 2nd Xbox 360 startup.

Audio Variant: On the Xbox One X startup, a whoosh-like buildup sound effect can be heard, followed by a sound of an explosion and a series of whooshes when streaks of lines travel towards the screen.

Availability: It was first seen at the end of a trailer showing off the Xbox One console and was later used as the official startup for the console itself. All of those models of the Xbox One family (which includes the original model, the Xbox One S, the Xbox One S All Digital Edition, and the Xbox One X) can still be found on most online stores/auction sites, video game stores or thrift stores.

Final Note

Around the end of 2020, Microsoft had decided to stop the production of the Xbox One family of video game consoles in order to focus on the Xbox Series family of video game consoles (which includes the Xbox Series S and X), though this was not publicly confirmed by Microsoft until Cindy Walker (senior director of Xbox console product marketing) confirmed the console's discontinuation in an article by The Verge on January 13, 2022. The lineup will continue to receive firmware patches for the foreseeable future.

Xbox 360
Xbox One
Xbox Series X/S and Cloud Gaming
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