WTAJ-TV (channel 10) is a television station licensed to Altoona, Pennsylvania, United States, serving the Johnstown–Altoona–State College market as an affiliate of CBS. Owned by Nexstar Media Group, the station maintains studios on 6th Avenue in Altoona and a transmitter in Logan Township.
1st ID (1987-1988)
Visuals: On a black background with purple & blue gradient bars moving, a white circle with a number "10" on it along with the white words "WTAJ-TV" with "ALTOONIA JOHNSTOWN STATE COLLEGE" slide in from the lower-left corner.
Technique: Sliding effects.
Audio: A mellow synth tune with an announcer saying "You're watching WTAJ, TV 10, Keystone country's home for CBS!"
2nd ID (1995)
Visuals: On a grey gradient backgroud, a silver number "10" slides in from the bottom and zooms out, as the pink segmented lines with white words "On The Move", covering part of the lines, and a black & pink gradient parallelogram slide in and connect. Navy words "WTAJ TV" in spaced out letters and each letter looking to the left, zoom out and face the viewer. Black words "ALTOONA JOHNSTOWN STATE COLLEGE" fade in below.
Audio: A strange synth rock tune with an announcer saying "WTAJ, TV 10, Altoona, Johnstown, State College.".