Videomax

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1989-1991)


Visuals: On a black background, several colored bars fly in from the right side of the screen across the word "VIDEOMAX" in silver. The bars connect into a rounded box containing color bars and position above the word as the camera zooms out at a comfortable distance. The small, registered mark symbol ("M.R.") appears at the bottom-left of "VIDEOMAX".

Technique: CGI.

Audio: A synthesized windchime/glockenspiel theme in B-major ending with the three-note jingle (B-B-G♭).

Availability: Seen on VHS releases during that time period, like Videomax's dub of Little Nemo: Adventures in Slumberland.

2nd Logo (1991-2004)

Visuals: On a black background, there are several rounded colored rectangles, each with a different object animating inside of them (blue features three play-symbol buttons and a tape symbol, teal has a series of pink balls spinning around in a circle, pink has a film canister bouncing down a staircase made of clapperboards, etc). The camera rotates to the top of the rectangles as laser beams strike the rectangles (lighting up some of the animations) and filmstrips fly around. Once they are fully at the top, the scattered rectangles come together, and after a flash, transform into a rounded box containing color bars, which zooms out. A shiny purple/blue/gray bar zooms out underneath the color bars and emits light before turning into "VIDEOMAX". It shines for a brief moment and then stops.

Technique: CGI.

Audio: A synthesized fanfare with laser sounds.

Availability: Seen on movies and TV shows on VHS and DVD, including Videomax's dub of Detective Conan. It was also spotted on a 1996 Spanish VHS of Corrina, Corrina.

3rd Logo (2004-2011)


Visuals: On a black background, five small, white stars descend from the top until they're horizontally aligned and become colored in the specific order:

  • The fifth (right) becomes blue
  • The first (left): yellow
  • The third (center): hot pink
  • The second (center-left): green
  • And the fourth (center-right): red

The stars expand into colored vertical lines: hot pink, then yellow, green, blue, and red. The lines rotate into vertical bars right-to-left, and the camera zooms out until the bars occupy one third of a screen. The silver rectangular border wipes in from the bottom-right corner with the flash of light, enclosing the color bars and losing their shading in the process. The silver word "VIDEOMAX" in the Eurostile Extended font fades in from the bottom. The registered mark next to the rectangle fades in as "VIDEOMAX" casts a slowly moving drop shadow onto the color bars.

Technique: CGI.

Audio: Regular and reversed glockenspiel notes for stars' actions, reversed cymbal crashes when lines are almost extended. A string section playing an ascending 5-note C#-major scale (low C#3-F3-G#3/F5-G#5-C6) when the lines rotate into bars, followed by a reversed crash, the timpani hit when the rectangle border wipes in, and a slow, peaceful fanfare.

Availability: Seen on their releases of movies and TV shows on DVD during that period, like The Hateful Eight, Fight Club, Inglourious Basterds, Ultimate Avengers, TMNT (2007), and K9 World Cup.

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