Vertical Entertainment

Credits

Compiled by
DiggaDigga2010

Background

Vertical Entertainment is a global independent film distributor founded by producers Rich Goldberg and Mitch Budin in 2012. Vertical releases films across all mediums, including theatrical, VOD, physical media and streaming. The company's unique combination of full-service marketing and sales services provides collaborative solutions for filmmakers.

1st Logo (July 2, 2013-2017?)

Visuals: On a black background there are four squares flickering, with the first being pink, the second being light blue, the third being yellow, and the fourth being grey. The camera pans to reveal that they are chart bars as the stretch. The camera starts to turn around to straigten as the bars get more longer. The background turns into a dark blue room background, with the grey text "VERT CAL" zooming out as well, as the bars get even more longer, with the tallest bar now touching the top of the screen. As the background turns black again, the light blue bar gets a little bit shorter, as a red shine appears, to reveal a yellow bar, sandwiched under the text being revealed "entertainment" in grey as well, along with a few blocks. They shine, and the blocks disappear.

Technique: CGI.

Audio: None.

Availability: Debuted on the DVD release of Least Among Saints, and has appeared on earlier releases from the company.

2nd Logo (June 15, 2018-January 27, 2023)

Visuals: Over a dark aurora background, the camera zooms out to reveal a group of grey rising bars. The camera zooms back some more, in which one of the bars comes through it. There are three bars on, in which is blue, light blue, and white. As the bars get more higher and they shine, the same text from before zooms out and spins with a grey bar above the text "entertainment". The background, the shine, and the group of bars (excluding the colored bars, which now has a really short bar on the three bars, and which are in the same length as last logo) now fade out. The logo then turns into an 2D graphic.

Variant: A shortened variant exists, where the sequence starts off to where the logo was formed.

Technique: CGI.

Audio: A calming electronic piano tune, or none.

Availability: Can be seen on releases from the company until 2023, like Risen and the infamous Music. Its last appearance was on Maybe I Do.

3rd Logo (April 12, 2023-)

Visuals: On a black background, white outlines of the text "VERT CAL" fade in. Suddenly, three white chart bars (which are the same length as the last logos) fall on the empty space of the text. After this, a white light starts to shine over the text, which shows a shadow on the text, and then the light goes away. After this, the text fades away.

Technique: CGI.

Audio: A whoosh, followed by a synth drone tune.

Availability: Debuted on Beautiful Disaster, and has appeared on every film ever since such as The Pod Generation.