VCM

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (Early 1980's-Late 1980's)

Visuals:

  • Opening Variant: On a white background, there is the text "VCM" in the middle of the screen, with "INFORMASJON" on the bottom. The logo is colored with 3 shades of blue, being stacked on top of each other. The "C" and "M" are also connected. After a bit, a blue circle appears and engulfs the screen.
  • Closing Variant: In a room, there is a small monitor with part of the logo on it. After a bit, it then engulfs the screen, revealing the same logo from earlier, but with "(c) COPYRIGHT FOR SKANDINAVIA"

Technique: 2D animation, plus live-action for the closing variant.

Audio: A funky bass line repeated 3 times before ending with an 3 note tune.

Availability: Appears on Norwegian tapes of films like Annie (1982), The Clan of the Cave Bear, Another Country, New Year's Evil, and Hardcore, among others.

2nd Logo (Late 1980's)


Visuals: On a black background, the 3 parts of the VCM logo fly in and come together, along with many copies of it. When they stop, a light fills in the logo with the colors one by one. The outline then disappears and a flash appears over the logo, changing it into a 3D look alike in shiny purple. Under it is "VCM HAR TOPPFILMENE" as the logo shines twice.

Technique: 2D animation.

Audio: A whoosh with 3 vacuum sounds is heard first. This is before 4 rising synth play in sync with the filling. One final whoosh can be heard before the logo ends.

Availability: Appears on Norwegian tapes of films like Survival Game and Hope and Glory, among others.

3rd Logo (1990's)

Visuals: The sequence starts as a gold background for 10 seconds. Then, a gold VCM logo rises up and shines wildly for a few seconds. After that, the logo zooms away, revealing it was a gold clapperboard on a blue background. The clapper slowly rises up as it turns into place. As it rests in the center of the screen, the clapper drops, causing the logo to shine wildly for a bit.

Technique: Computer animation.

Audio: An ominous tune, along with a boom then the clapper drops.

Availability: Appears on Norwegian tapes of films like After the Rain and The Town Bully, among others.

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