Vértice Cine

From the Audiovisual Identity Database, the motion graphics museum


Background

Based in Barcelona, Spain, Vértice Cine was established as Manga Films in 1993 as a distributor for Japanese anime (mostly from Toei Animation) and Asiatic action and horror films. Its success took it to diversify its catalog in the late 1990s, starting to distribute independent American films and many British film and TV shows (sometimes under the name of its subsidiary Sherlock Media, which closed somewhere in 2002), and even entering in the production world. In 2009, they merged with distributor Notro Films, changed its corporate name to the current one, and became part of the Vértice360 group. Later, in 2013, they changed their on-screen name to Vertice360, while still keeping the Vértice Cine name. Nowadays, Vértice Cine is one of the most powerful Spanish-based independent media distributors: for instance, it currently holds the rights of the entire RKO library in Spain as well as a major part of the Hammer Productions library. Their website is here.



1st Logo (2009-2013)


Visuals: The sequence opens on what looks like a red glowing light coming out of a lens over a black background. An orange circle with the words "vertice" and "cine" inside and a smaller orange circle on its left suddenly appears, looking blurry. As it clears, we see other shots of the red light behind the circle, which fades away once it's clear, leaving the finished logo over a black background.

Technique: Live action footage of the glowing light.

Audio: A collection of buzzing and beeping sounds.

Availability: Seen on home media and theatrical releases of the company during that era.

2nd Logo (2013-2019)


Visuals: On the left centre of a black background, an orange square is divided into two parts, which then separate. Other gray, red and blue squares appear, surrounding the orange squares and forming a cube. While this is happening, the gray text "vertice" slides in the centre of the screen and the gray vertical number "360" fades in on its right.

Variants:

  • On some trailers and promotional material, the logo is still and the text is orange instead of gray.
  • On Spanish prints of Winchester, the logo, now in red and with “Vertice” written in the same font as the film's credits, zooms slowly over a black background as flourishes are drawn in the top and bottom of it, emulating the movie's title card.

Technique: Simple Flash animation.

Audio: Four piano notes and some projector noises.

Availability: It's seen on the Spanish home media and theatrical releases of films like Early Man or Robinson Crusoe (2016); since the year this ident debuted, it was also seen on all Spanish DVD and Blu-ray releases of the films Vertice owns, including titles from the Manga Films era. The last theatrical release from the company to use this logo was Antes de la Quema, though it would still be seen at the start of DVDs and Blu-Rays for the distributor's 2019 releases before completely switching to the next logo later that year.

3rd Logo (2019-2024)


Visuals: The logo begins just like the second logo, but the “vertice360” text (now in CGI) emerges from the floor as it is revealed the logo's animation is happening on a black room. Once the logo's animation finishes, a reflection appears on the floor.

Variants:

  • On trailers, the logo is still.
  • On Spanish prints of Astérix: The Secret of the Magic Potion, the logo is already formed. The cauldron containing the magic potion from the movie suddenly falls from from above, and magic potion pours from it, touching the logo, which begins to jump and shine (just like the characters in the movie do when they drink said potion) and then turns into bronze, as the light dims.
  • On Spanish prints of Hellboy (2019), the logo, now entirely in red, rises from a black background filled with red smoke and particles. Fire comes out of the logo and fills the whole screen. It then dissolves to smoke, revealing that the logo is now golden with a red border, similar to the movie’s title card.
  • On Spanish prints of Angel Has Fallen, we open on a sniper gun’s target, made out of silver, over a black background trying to focus on the logo, which is zooming out. After the logo stops zooming out and the target gets the full view of it, the sniper gun shoots, revealing a metal version of the logo with the American flag ripping and flying away, on a black, misty background, resembling the movie's title card.
  • On Spanish prints of Rambo: Last Blood, there is a broken knife being slowly pulled out of a fire, as the logo is revealed to be printed on its blade.
  • On Spanish prints of Judy, we open on a shot of Dorothy's ruby slippers clicking, making dust of various colors filling up the screen. Once the dust dissipates, the logo, made out of red glitter, appears.

Technique: A mix of Flash and CGI, probably done by Onirikal Studio.

Audio: Same as the second logo.

Availability: The logo techincally debuted in the Spanish release of Astérix: The Secret of the Magic Potion, but in that film, the logo was already formed, followed by the variant described above. The following relases then either used the second logo or the variants described above. A still version of the logo then appeared on the Spanish trailers for Untouchable and Judy, and the full logo finally debuted on the Spanish releases of Untouchable and Shaun the Sheep Movie: Farmageddon. It also began being used on DVD and Blu-ray releases in late 2019.

4th Logo (June 19, 2024- )

Visuals: On a black background, various translucent rays of white and blue light slowly fade in and out. As more rays start to appear, small sections of a white, print version of the Vertice360 logo can be seen inside some of them. Finally, the rays dissipate to reveal the whole logo, which blurs out in the center of the screen. A byline reading "a SQUIRREL MEDIA company" fades in below.

Variant: In trailers, a short version of the logo is used.

Technique: 2D motion graphics.

Audio: A collection of synth noises.

Availability: The logo previewed on the Spanish trailer for Fast Charlie, before it fully debuted on the Spanish print of In the Land of Saints and Sinners. It will probably keep being used in newer movies distributed by Vértice in Spain.

Manga Films
Vértice Cine
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