Ultra Stereo

From the Audiovisual Identity Database, the motion graphics museum


Background

Ultra Stereo is a technology used in theaters to present stereo audio for 35mm films. It was developed in 1984 by chief engineer Jack Cashin as a competitor to Dolby Stereo, but was later mostly used on low-budget and DTV movies.

Logo (1984-1990s?)



Visuals: There is a blue star with a gold outline zooming out on a space background. The text "ULTRA STEREO" (in the Microgramma font, with the two words separated by a star), with a pink-blue gradient, zooms in and spins onto the background. The star causes the logo to shine, and the shine resonates across the logo. The white text "PRESENTED IN" (in the ITC Avant Garde font) wipes in above.

Technique: CGI.

Audio: A loud whoosh, followed by a pound when the star hits the logo, along with dreamy synth music afterwards.

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