Toonz Animation India

From the Audiovisual Identity Database, the motion graphics museum

Background

Toonz Animation India Pvt. Ltd. (also known as Toonz Entertainment) is an animation company in India. It is the animation arm of the Singapore-based Toonz Group, which has diverse interests in production and distribution of live-action feature films, digital and gaming content, licensing and merchandising, and media-related education.

1st Logo (December 28, 2007-January 15, 2008)


Visuals: First, there is a space background with a surface of a blue planet. After a few seconds, a small golden elephant runs over the surface, jumps and grows wings. The elephant flies away while passing through the camera. When it reaches the center, the camera zooms in and rotates while the animal brights with shining golden rays. Finally, it shines and transforms into a still, stylized picture. The golden text "TOONZ ANIMATION" in Garamond, zooms out and places below as the elephant shines. At the end, the logo fades out.

Variant: On Dragonlance: Dragons of Autumn Twilight, a short version begins with the elephant transformation. Below, the stacked text "TOONZ ENTERTAINMENT PTE LTD." appears before the symbol shines.

Technique: CGI.

Audio: A fairytale sounding theme played on a sitar-like instrument, with an elephant barring sound.

Availability: Seen on Return of Hanuman and Dragonlance: Dragons of Autumn Twilight.

2nd Logo (March 24, 2011-August 25, 2013)

Visuals: On a white background, there is a stylized picture of an orange elephant with two wings. The green text "TOONZ ENTERTAINMENT" is placed below.

Technique: A still digital graphic.

Audio: The ending theme.

Availability: Found on Speed Racer The Next Generation.

3rd Logo (October 3, 2014- )


Visuals: On a night sky, the screen pans upwards through the clouds as the gold elephant flies up with its wings. The elephant rotates for a bit before turning into a silhouette with a rainbow effect. The stacked text "TOONZ ENTERTAINMENT" fades in below.

Technique: CGI.

Audio: An heroic fanfare with a majestic finish.

Availability: It first debuted on The Hero of Color City. This logo also appeared on Bunyan and Babe, which brings up a serious mystery in regards to the logo's true debut, as the film was originally planned to release in 2008, was delayed several times due to Metro Goldwyn Mayer's financial difficulties at the time, and was thought to be canceled around 2010 until it showed up on Google Play in 2017.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.