The Weather Channel
 | This article is missing images. If you have an image of any logo described here, please upload it and add it to the page in the appropriate place. (More information) |
Background
These IDs were used to advise the viewer that they were about to watch a local forecast. When the platform was acquired, the company that had the platform started with the IDs described below.
1st Logo
Visuals: There is a lake at the bottom of the screen, with an island with a steep hill miles from where the camera is. Clouds are seen moving pretty fast above the island. Part of a purple oval is seen in the upper right corner (as the island, lake, and clouds appear), and part of a red one slides in from the bottom left corner and stops about a few millimeters from the bottom left corner of the screen. The "Weather Channel" logo fades in and zooms in slightly, taking its place in front of the purple oval. "Local Forecast" is seen in a Times New Roman font fading in and zooming in a little more than the "Weather Channel" logo with the "For" in "Forecast" slightly touching the red oval. Once the intro is complete, a ray of light goes across the "Weather Channel" logo, and then we cut to the local forecast.
Variants: There is a still version of this ID seen on one of the later intros zooming in towards the viewer.
Audio: A 6-note orchestral piece, with an announcer saying "Now your local forecast, accurate and dependable from the Weather Channel."
2nd Logo
Visuals: At the bottom of the screen, there is a child riding a bike, and a man walking a dog. The "Weather Channel" logo is seen at the bottom right corner. 1 nearly invisible streak of light fades in, and a black streak fades in on the left side of the screen, as the words "LOCAL FORECAST" fade in at the center of the screen. The letters "L" and "F" are seen in front of an oval. The two "O"s are seen slightly in front of that same oval. The camera stops panning when the intro completes, before cutting to the local forecast.
Variants:
- The one after the first one (which is described above) has a background of clouds flying. What follows THAT one is a beautiful evening sunset with dark clouds flying (starting on that one, "LOCAL" was slightly bigger than on the first two variants. "FORECAST" had each of its letters a little bit more attached to each other than on the first two variants. The font of "FORECAST" was slightly smaller, too).
- Starting with the evening variant, the online internet link to The Weather Channel's website, was seen stamped underneath the "Weather Channel" logo in white, but without the "www". The one after the evening variant has a bright white dot somewhere on the screen. Dark clouds were seen flying past the bright dot.
Audio: An extremely beautiful tune. On the first two variants, an announcer says "Right now, it's your local forecast, on the weather channel". On the evening one, the announcer says "Right now, it's time for your local forecast, on the weather channel". The one after the evening variant had the announcer saying what was used on the first two variants.
Availability: Same as the first logo.
3rd Logo
Visuals: On the left side of the screen, there is a house. On top of that house is a weather vane rotating counter clockwise. On the right side of the screen, it is completely white (as the logo plays, more and more of the white proportion fades away). The weather vane stops at its west direction as the words "Local Forecast" blur, unblur very quickly, and appear. "Local" is in white, while "Forecast" is in black. The "Weather Channel" logo fades in without zooming in its place at the bottom right corner, while "Local Forecast" takes care of its business, which is described here. The camera pans slowly to the peak of the house as the weather vane slightly spins clockwise until it points north. We soon cut to the local forecast.
Variants:
- Following the first one (described above) we see a child running his own lemonade business. In front of him is another child playing with a jump rope. At the very first millisecond of the logo, you will see another child riding on her scooter (You will need to keep your eyes a specific place to find her, as she rides the scooter kind of fast). The face of the child running the lemonade business is talked about below. Following than one is an American Flag flying. Following that one is a computer on the weather channel's website. After that one is a replay of the first intro, only extended by a couple milliseconds.
- Starting in 2002, the text "Local Forecast" was being replaced with the current text we see on local forecast intros today, which is "Local on the 8s". The couple millisecond extended replay of the first intro was the first intro to use the text "Local on the 8s". "Local' was still in white, but "on the 8s" was in black.
Audio: An 11-note chime/piano piece with a choir humming up to a high concert D. As it plays, an announcer says "Right now, it's time for your local forecast, on the weather channel". On the lemonade business variant with the children, a similar version of this tune is heard, but the piano repeats a specific set of notes over and over, before playing the familiar note set. On that same variant, the announcer says what he said on the first intro. On the American Flag variant, a trumpet ensemble plays a 9-note piece in Fortissimo. A half a second into the trumpet piece, the announcer says "Right now, it's your local forecast, on the weather channel". When the announcer is finished, the trumpet ensemble is on their last note, and in the background some other notes are heard as the last note plays. After the trumpet ensemble is done playing their 9-note piece, a couple of notes from something that sounds like a banjo are heard. On the computer variant, a remix of the music from the first intro is heard, but the chimes play only during the first two notes of the music. As it plays, the announcer says "Now your local forecast, on the weather channel, and for weather information on over 70,000 cities, go to weather.com" pretty fast. On the couple millisecond extended replay of the first intro, the music from the computer variant plays, but the announcer says "Now, from the weather channel, here's your local on the 8s".
Availability: Same as the first logo. The American flag variant appears to have been created after the September 11, 2001 attacks and used very briefly.
