The Richard Diercks Company, Inc.

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (Early-Mid 1990s)


Visuals: On an orange/pink gradient background, twelve segmented green lines wade over to make a shine as the name "The Richard Diercks Company, Inc." moves next to them. Below the name, there is the small text "Minneapolis Los Angeles".

Variant: On Duplo Adventures, the text "IN ASSOCIATION WITH" is seen above the rest of the logo.

Technique: Analog computer animation.

Audio: None.

Availability: Seen on several VHS releases, such as Lions: Kings of the Serengeti and Diane Horner's Country Line Dancing.

2nd Logo (Mid 1990s-2001)

Visuals: On a smoky green background, there are the same segmented lines (now seven) from the 1st logo, zooming out to the center. The words "The Richard Diercks Company, Inc." blur in one-by-one, with "Minneapolis Los Angeles" fading in underneath.

Technique: CGI.

Audio: A deep whoosh, followed by a gentle synth theme with acoustic bass picks ending with a beat.

Availability: Seen on later releases from the company. [Examples?]

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