The Leonard Goldberg Company

From the Audiovisual Identity Database, the motion graphics museum


The Leonard Goldberg Company (formerly known as Panda Productions) is the vanity card of Leonard J. Goldberg (who previously had Mandy Films as a vanity plate and was a partner with Aaron Spelling in Spelling-Goldberg Productions) on Blue Bloods.

Logo (December 4, 2020-)

Visuals: On a black background, a green circle pops up in the middle. It switches into a panda with an underline appearing below it before disappearing, with they text "The Leonard Goldberg Co." appearing below via a wiping down effect.

Technique: 2D computer animation, possibly sourced from a template.

Audio: A whoosh sound with a sound of a picture taken.

Availability: Seen on Blue Bloods from season 11 onwards.

Panda Productions
The Leonard Goldberg Company
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