The Fred Silverman Company

From the Audiovisual Identity Database, the motion graphics museum


Background

The Fred Silverman Company was the production company of Fred Silverman that was formed in 1987 after the renaming of InterMedia Entertainment Company.

1st Logo (February 10, 1987-April 26, 2002)

Visuals: On a black background, some stylized deep carmine pink letters fade in, which are Fred Silverman's initials "FS" as reflected ala a "mirror" effect in four different directions: left, right, below left, and below right. The words "THE FRED SILVERMAN COMPANY" appear on the logo, and is chyroned in. The letters then turn red, light orange, and light yellow. The end result approximates this:

FSSF
THE FRED SILVERMAN COMPANY
FSSF

Variants:

  • A variant which features a slightly different color blend exists.
  • On season 2 of We Got It Made, the words "in association with" appear under the logo.
  • A still version exists, which appears on some episodes of In the Heat of the Night as well as some episodes of seasons 3 and 4 of Jake and the Fatman and on original ABC airings of the final episode of Matlock because of split screen credits.
  • A shorter version of this logo also exists; it begins with the already-formed logo.
  • On current HD remastered prints of In the Heat of the Night, the logo is cropped to 16:9 widescreen.
  • On the final season of Diagnosis: Murder, the logo is compressed horizontally and "THE FRED SILVERMAN COMPANY" is also in a slightly different font.

Technique: 2D animation.

Audio: The end theme of the show, none on ABC in 1995, or generic network music on NBC and CBS starting in 1994.

Audio Variant: A Hungarian-dubbed rerun of the Father Dowling Mysteries season 1 episode "The Mafia Priest Mystery: Part 1" on AXN Crime had the 1986 Viacom "V of Steel" warp speed music playing over it due to a sloppy plastering job.

Availability:

  • Appears intact on episodes of Matlock starting with the season 1 episode "The Convict" on Hallmark Movies & Mysteries, DVD, Pluto TV, Me-TV, FETV and Decades, In the Heat of the Night on WGN America, Me-TV and This, Perry Mason TV movies on Hallmark Movies & Mysteries, Me-TV, Decades, and on DVD, and Diagnosis: Murder on Pluto TV, Me-TV, Hallmark Movies & Mysteries and on DVD.
  • It also appears on Father Dowling Mysteries on Decades and DVD and Jake and the Fatman on DVD and CBS Action UK.
  • It also appeared on 2004 syndicated late night airings of Perry Mason Returns and the 1996 TV movie My Very Best Friend.

2nd Logo (September 15, 1990-January 26, 1991)

Visuals: On a white background, there's the text:

Produced in Association with
FS
The Fred Silverman
Company
&
THE SY FISCHER COMPANY

with "FS" in the same font as the previous logo.

Technique: A still graphic.

Audio: The end theme of the show.

Availability: Seen on Piggsburg Pigs!.

InterMedia Entertainment Company
The Fred Silverman Company