The Firm

From the Audiovisual Identity Database, the motion graphics museum


The Firm was a film and television production and talent management company based in Santa Monica, California. Established in 1997 by Jeff Kwatinetz and Peter Katsis, it ceased operations in November 2008. Several months later, Kwatinetz, Katsis, and Rich Frank founded Prospect Park, an entertainment company which replicated the scope of The Firm. After the company went bankrupt, The Firm was relaunched by Kwatinetz in August 2015.

1st Logo (June 26, 2003-January 16, 2008)

Visuals: On a black background, a white square with the name "THE FIRM" inside is seen. "FIRM" is sandwiched between two lines, with the "F"s stem cutting off the bottom line.

Technique: A still, digital graphic.

Audio: The closing theme.

Availability: Seen on Stripperella and Comanche Moon.

2nd Logo (October 14, 2016-July 18, 2018)

Visuals: On a black background, there is an odd shape. The camera zooms out to reveal that it is the "R" from the previous logo, now on a white background.

Variant: On Haters Back Off and Hip Hop Squares, the logo is still.

Technique: 2D computer animation.

Audio: The closing theme.

Availability: Seen on Haters Back Off, Hip Hop Squares, and season 3 of Salem.

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