The Eternal Film (H.K.) Co.
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
CreepyDetailer
Captures by
Logoarto
Editions by
Logoarto
CreepyDetailer
Captures by
Logoarto
Editions by
Logoarto
Background
The Eternal Film (H.K.) Co. (恒生電影(香港)公司) was a Hong Kong film production and distribution company, specializing in martial arts films. It was one of the active studios in the 70s and played a part in the Bruceploitation trend of the time. Eternal was also known for launching the career of Indonesian martial artist Willy Dozan in Hong Kong, where he became known as Billy Chong.
1st Logo (January 26, 1973-1975)
Visuals: On a black background is a golden E merged with an O-like object (a fusion of the Latin letter "E" [as in "Eternal"] and the Chinese character "恒" [the first character of the company name in Chinese]). The logo zooms out, revealing text "THE ETERNAL FILM (H.K.) CO." and the Chinese translation, side by side with the logo.
Technique: Motion-controlled animation.
Audio: A bombastic fanfare.
Availability:
2nd Logo (1975-1978)
Visuals: On a blue background, there is a two-dimensional version of the E-O from the previous logo in gold draw. The red text and Chinese translation, similar to the previous logo, wipes in left and right.
Technique: Motion-controlled animation.
Audio: Same as the previous logo.
Availability: Seen on films produced during this era. Notably appears on the Bruceploitation film Bruce Lee - The Man, The Myth, which stars Ho Chung Tao.
3rd Logo (October 20, 1977-1986)
Visuals: Outlined and variously colored copies of the Eternal print logo zoom out on a black background to connect to each other. Then, the logo flashes, causing it to turn yellow. The red Chinese text wipes in from the right, and the English translation (similar to the previous logo) in an opposite direction.
Technique: A mix of camera-controlled and cel animation.
Audio: Two horn fanfares, namely "Fanfares #3" followed "Fanfares #2", both composed by Mark Winter from the Valentino Music Library.
Availability: Can be seen on films produced during this era, most of them starring Billy Chong. Examples include Crystal Fist and Kung Fu Zombie.
